544: Repositioning Nutanix

When everybody has a favorite version of the company story, repositioning becomes an exercise in choosing what survives. Sometimes the company has already changed before the story catches up. At Nutanix, the business was evolving beyond its on-prem roots, so the story had to keep pace without giving up the credibility the company had already earned. Sales, product, and leadership all had good reasons to care about different parts of the answer, so the new story had to do more than please the room. It had to be simple enough to remember, credible enough to hold up, and useful enough for the company to keep carrying forward. In this episode, Mandy Dhaliwal gives Drew the inside story on how Nutanix turned a major business shift into a company-wide repositioning effort. Ellie Victor of Zoom Marketing brings the outside eye that helped test assumptions, challenge the favorites, and keep the work grounded in what customers were actually saying. They share how the research shaped the positioning, how the company brought that story to life across the business, and how "Run Anything Anywhere" gave that broader shift a simple expression. What You'll Learn: Why repositioning has to become a company decision first How to align strong internal voices without watering down the answer Where customer research can challenge assumptions and break ties What makes a new position stick across the company and in the market Tune in for how Nutanix and Zoom Marketing worked through a multi-year repositioning. You'll come away with a clearer way to align opinions, use customer research, and make the new story land.