#548 Lifecycle Marketing Through Programmatic: An Interview with Luke Westland from Crimtan

In this week’s episode of the Internet Marketing Podcast we are joined by the Head of Creative at Crimtan, Luke Westland.Luke shares his thoughts and advice on:What lifecycle marketing is and how it's evolved through programmaticWhy marketers shouldn't worry about losing their jobs to programmatic advertisingThe specific programmatic formats used by Crimtan to drive conversionsYou can connect with Luke via Crimtan at:https://www.crimtan.com/https://twitter.com/Crimtanhttps://www.linkedin.com/company/crimtanhttps://www.instagram.com/crimtan_global/See ya next week! Hosted on Acast. See acast.com/privacy for more information.