#55 From 10,000 Doors to 25 Keynote Topics

In this episode of Lawyers Who Learn, David Schnurman, CEO of Lawline, interviews Kendra Brodin, whose unique background as an attorney, social worker, and wellbeing coach led her to become CEO of Esquire Well. This conversation explores the fascinating intersection of law, social work, and entrepreneurship while diving into the real challenges of building authentic expertise and overcoming imposter syndrome. Kendra opens up about her unconventional journey from first-generation college student to running for public office with a newborn baby, sharing how knocking on 10,000 doors taught her invaluable lessons about resilience and business development. She candidly discusses her first business failure from 2008-2011, emphasizing how that painful learning experience shaped her eventual success in relaunching Esquire Well in 2021. The conversation reveals her struggles with imposter syndrome as someone from rural Illinois navigating elite educational and professional environments. The discussion takes a practical turn as Kendra shares insights from building a speaking business with over 25 different keynote topics, explaining how she structures presentations, works with instructional designers, and prices her services. She reveals the business psychology behind offering both high-end keynote speaking and accessible online content, demonstrating how different price points serve different needs without cannibalizing each other. David and Kendra engage in real-time coaching around overcoming barriers to building a speaking career, covering everything from content creation to closing deals while balancing entrepreneurship with motherhood and personal wellbeing.