#55 - Liam Dunne: Beyond Keywords - Winning Search in the AI Era

Talking points:Liam Dunne, from Discover Labs, shares a powerful truth: good SEO isn’t just about keywords and links anymore. It’s a mindset shift that embraces AI and the evolving landscape of search.He discusses how traditional SEO tactics may not cut it in the age of AI. Instead, it's about consistency and relevance in your messaging across platforms. As we dive deeper into organic search, understanding the nuances between traditional SEO and AI-driven strategies is crucial for success. Listen on to see how your current strategy might stack up.➡️ Key topics- Discovered Labs - an organic search agency working with B2B SaaS companies- Growing a young, 8-9 month old company from 3 to 20 employees- Tactical priorities in traditional search vs AI search- Consistency - is what is on your website consistent with other sources online?- Developing Citable - an open source tool to structure content- Finding that 1, 5, 10% area to change the strategy to gain an edge over competitors- Recommendations on ways to measure AEO / GEO success- AI visibilities tools - 3 key metrics to measure AI visibility tools - mention rate, citation rate, and share of voice- Change in buyer behavior - zero-click research- Tracking page-level engagement when LLM provides the same information- Using self-reported attribution - Trying to gather intent data - Are we writing for machines or for humans?- Biggest differentiator - product marketing- Technical SEO’s importance in building a strong marketing foundation- Leaning into AEO and GEO by focusing on RedditWhere to find Liam:https://www.linkedin.com/in/liamdunne05/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union