#55 – S6:E11 - Christina Wong | Fruit + Flower: Fostering Cannabis Community Through Food & Connection

Recorded on-site at Hall of Flowers Ventura 2026, this episode of Women in CannaBusiness features Christina Wong, founder of Fruit + Flower Co., food and gardening expert, storyteller, and longtime advocate for more thoughtful, intentional cnnbis culture. Christina shares how she moved from more than a decade in food, hospitality, PR, and branding into the cnnbis industry, and how her early experience working with craft farms and plant medicine completely shifted the way she thought about the plant. We talk about the origins of Fruit + Flower, from infused baking and food blogging to community events designed around connection, creativity, and making cnnbis spaces feel safer and more welcoming—especially for women. Christina also opens up about growing up with stigma around the plant, helping her family understand her career, and why education and safe access can completely change the way people experience cnnbis. The conversation moves into the importance of creating your own spaces instead of waiting for permission, whether that looks like a dinner party, cookbook club, crafting night, or something completely new. Christina also shares the work behind her Weed Underground meetups, where old plant material is repurposed into topical products and redistributed to community members and compassion recipients. It’s a conversation about food, culture, accessibility, compassionate care, and the role community can play in changing the way we think about cnnbis. About Christina Wong Christina Wong is a Los Angeles-based food, cnnbis, and gardening expert and the founder of Fruit + Flower Co. She is a CLIO Award-winning storyteller and seasoned PR and communications professional with more than a decade of experience across the food, restaurant, hospitality, and cnnbis industries. She is also the co-host of Mogu Magu, an AAPI food, culture, and cnnbis collective; a Budist edibles critic and judge; a longtime competition judge; and a Healer-certified medical cnnbis consultant at Cornerstone Wellness.   Find Christina and follow Fruit + Flower: @fruitandflower fruitandflower.co Fruit + Flower Unfurled Substack