54 | The One With the Growth Trap: Why Profitable Brands Still Run Out of Cash

You can have record revenue, healthy margins, and a business that looks like it's winning on paper... and still find yourself struggling to make payroll.In this episode of Supply Chain Moves, Omar breaks down one of the most overlooked metrics in DTC and product-based businesses: the cash conversion cycle.Learn why growth can actually create cash flow problems, how inventory ties up capital for months before it returns to your bank account, and why profitable brands can still run out of money. Through a real-world case study, Omar explains how founders accidentally fund their own growth into a corner and what they can do to avoid it.You'll learn:What the cash conversion cycle is and why it mattersWhy profit and cash flow are not the same thingHow rapid growth can increase cash pressureThe warning signs that your business is outgrowing its cash positionPractical ways to shorten your cash conversion cycleWhy every founder should build a 13-week cash flow forecastIf you've ever wondered why your bank account doesn't reflect your revenue numbers, this episode is for you. Follow Supply Chain Moves wherever you get your podcasts.Connect with Lara & Move Supply ChainWant to keep learning and connect with Lara and the Move Supply Chain community?Follow & Subscribe:⁠LinkedIn – Move⁠⁠LinkedIn – Lara⁠⁠X – Move⁠⁠X – Lara⁠⁠Facebook⁠⁠Instagram⁠⁠YouTube⁠Get more insights:⁠Unboxed Weekly⁠ – Lara’s newsletter on DTC supply chain moves⁠Lara’s AI Brain⁠ – Ask Lara’s AI anything about supply chainSC Lounge⁠ – Join Move Supply Chain's free Slack community for DTC founders