EPISODE · Jun 22, 2026 · 29 MIN
552: 181 Deals Last Year (Here's How They Did It)
from The DealMachine Real Estate Investing Podcast · host Kyle Eisenbarger, Joe Ientile, David Lecko
Most real estate wholesaling business owners struggle to scale beyond their first year, but the right systems and team can change everything. David sits down with Kyle Eisenbarger and Joe Ientile from Sunflower Home Buyers, two entrepreneurs who scaled to 181 deals last year and are looking to continue expanding rapidly. They discuss their direct mail marketing strategy, the critical hiring mistakes that taught them valuable lessons, and their ambitious 2027 growth plans including in-house construction crews. KEY TALKING POINTS: 0:00 - Intro 0:19 - An Overview Of Kyle and Joe's Business 1:12 - Pivoting From Wholesale to Flips 3:26 - How They Got Started 4:11 - Deals That Kicked Their Teeth In 6:20 - Hiring Mistakes & Bringing In Coaches 8:10 - Doing 100 Deals in Year Two 10:29 - Their Direct Mail Strategy 12:19 - Marketing Budget & Channels 13:49 - 2027 Growth & Hiring Plans 15:42 - In-House Construction Crews 17:28 - Differentiating From Competitors 19:14 - Their Review Collection Strategy 20:32 - Implementing AI in the Business 25:11 - Biggest Challenge Right Now 26:14 - Overcoming Fear of AI 29:05 - Where to Find Them 29:36 - Outro LINKS: Facebook: Kyle Eisenbarger https://www.facebook.com/kyle.eisenbarger Facebook: Joe Ientile https://www.facebook.com/joe.ientile Website: Sunflower Home Buyers https://www.sunflowerhomebuyers.com/ Instagram: David Lecko https://www.instagram.com/dlecko Website: DealMachine https://www.dealmachine.com/pod Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments Website: Heritage Home Investments https://www.heritagehomeinvestments.com/
What this episode covers
Learn how one real estate wholesaling business scaled from zero to 100 deals in year two using direct mail, strategic hiring, and AI-powered growth strategies.
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552: 181 Deals Last Year (Here's How They Did It)
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