#556: Understanding Marketing Metrics

Marketing plans provide direction, but without the right metrics, it becomes difficult to know whether your strategy is actually working.This episode is part two of a three-part marketing series. After covering marketing plans in part one, Bradley Hamner now focuses on the core marketing metrics every small business owner should understand. He explains how to measure cost per lead, customer acquisition cost, and lifetime value, and why these numbers are essential for making informed growth decisions.This conversation moves beyond planning and into measurement. How much should it cost to acquire a customer? What is the relationship between lifetime value and acquisition cost? And how do these metrics influence your ability to scale? If you want to make smarter marketing decisions backed by data, this episode is for you.Visit https://workshop.blueprintos.com to register for the upcoming Above The Business workshop.Thanks to our sponsorsCoach P ConsultingCoach P found great success as an insurance agent and agency owner, leading a large and stable team of top-performing professionals. Today, he shares the systems, delegation strategies, and specialization methods he developed along the way. Gain access to weekly training calls and mentoring at:https://coachpconsulting.comBe sure to mention you heard about it on the Above The Business Podcast.Autopilot RecruitingAutopilot Recruiting helps small business owners solve staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every business day. They optimize your applicant tracking system, post job listings, and source candidates through social media and local communities.With their continuous recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates without paying hiring fees or commissions.https://www.autopilotrecruiting.comMention Above The Business Podcast when you reach out.Direct ClicksDirect Clicks specializes in digital marketing solutions designed for business owners who want measurable results. Their team supports companies through paid advertising, SEO, and strategic marketing systems that help generate consistent leads.Exclusive offer for listeners:https://directclicksinc.com/abovethebusinessGet a free marketing campaign audit where their team reviews your website, SEO, content, social media, and paid advertising, then provides actionable recommendations. If you partner with them, all setup fees will be waived.About Above The BusinessAbove The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect by building systems, teams, and operations that scale without their constant involvement.