#558: Creating a Marketing Dashboard

Many business owners invest in marketing without having a clear way to measure what is actually working. They know money is going out, but they do not always know which channels are producing leads, customers, and real returns.This episode is the third and final part of a three-part marketing series. After covering marketing plans and marketing metrics, Bradley Hamner now walks through how to build a simple marketing dashboard that gives visibility into performance over time. He explains how to track spending by channel, monitor leads and customer acquisition, and measure return on investment in a way that supports better business decisions.This conversation focuses on the discipline of measurement. What should go on a marketing dashboard? How do you know if a channel is working? And how can tracking trends over time help you invest more confidently? If you want a simple way to understand your marketing performance, this episode is for you.Visit https://workshop.blueprintos.com to register for the upcoming Above The Business workshop.Thanks to our sponsorsCoach P ConsultingCoach P found great success as an insurance agent and agency owner, leading a large and stable team of top-performing professionals. Today, he shares the systems, delegation strategies, and specialization methods he developed along the way. Gain access to weekly training calls and mentoring at:https://coachpconsulting.comBe sure to mention you heard about it on the Above The Business Podcast.Autopilot RecruitingAutopilot Recruiting helps small business owners solve staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every business day. They optimize your applicant tracking system, post job listings, and source candidates through social media and local communities.With their continuous recruiting approach, you can save time, reduce hiring costs, and receive pre-screened candidates without paying hiring fees or commissions.https://www.autopilotrecruiting.comMention Above The Business Podcast when you reach out.Direct ClicksDirect Clicks specializes in digital marketing solutions designed for business owners who want measurable results. Their team supports companies through paid advertising, SEO, and strategic marketing systems that help generate consistent leads.Exclusive offer for listeners:https://directclicksinc.com/abovethebusinessGet a free marketing campaign audit where their team reviews your website, SEO, content, social media, and paid advertising, then provides actionable recommendations. If you partner with them, all setup fees will be waived.About Above The BusinessAbove The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect by building systems, teams, and operations that scale without their constant involvement.