558: The Lean Entrepreneur with Brant Cooper

558: The Lean Entrepreneur Brant Cooper, Moves the Needle– The Sharkpreneur podcast with and Seth Greene Episode 558 Brant CooperBrant Cooper is the New York Times bestselling author of The Lean Entrepreneur and CEO of Moves the Needle. With over two decades of expertise helping companies bring innovative products to market, he blends agile, design thinking, and lean methodologies to ignite entrepreneurial action within large organizations. Brant has a unique take on disrupting our current way of thinking in order to be closer to customers, move faster, and act bolder. He has experienced monumental milestones such as IPO, acquisition, rapid growth, and crushing failure. He serves as a global keynote speaker, mentor to entrepreneurs, and trusted advisor to corporate executives. His mission is to teach leaders how to find personal and economic growth through creating new value for fellow humans.Listen to this illuminating Sharkpreneur episode with Brant Cooper about his book, The Lean Entrepreneur.Here are some of the beneficial topics covered on this week’s show:●    How the most successful startups act differently than big companies.●    Why business owners need to understand their customers deeply.●    How people need to balance execution and entrepreneurial techniques.●    Why businesses should talk to customers to know what they actually want.●    How selling a product to a customer ask them to change their behavior.Connect with Brant:Guest Contact InfoTwitter @brantcooperFacebook facebook.com/brantcooperofficialLinkedIn linkedin.com/in/brantcooperLinks Mentioned: brantcooper.com movestheneedle.com Learn more about your ad choices. Visit megaphone.fm/adchoices