56. Be Equally Obnoxious in Value

Guest Carl Gould shares his work mantra: “Is this product obnoxious enough?” As Carl has discovered in his industry, being “obnoxious” holds a different connotation, meaning: “Is it high enough in value to justify the premium price?” Join his discussion with host Katie Richardson on boldly addressing industry needs that no one else will, tenants of the obnoxious offer, and how to set up your business offers to tell you where you are in a recession on this highly informative episode of What’s Working Now. 3 Key Takeaways Your job is to find the “passionate buyer” whose willing to overpay if value is attached to an offer. This means you either need to be at the highest or lowest cost; the rest is noise. Your business will tell you exactly where your industry is in a recession by offering your customers three different options of premium, freemium, and bundled. You can only grow to the level of discomfort that you can handle at the time. Your business grows with you, so embrace that discomfort. Resources Outliers by Malcolm Gladwell The Celestine Prophesy by James Redfield et al. Website: carl360.com (the best way to contact Carl, view all his social links, and preorder his new book, The Obnoxious Offer) About Carl Gould Carl is a worldwide leading authority on business and entrepreneurship, a business keynote speaker, and best-selling author. Carl’s company, 7 Stage Advisors, helps organizations grow to the next level. 7 Stage Advisors has mentored the launch of over five thousand businesses. Gould created the farthest-reaching business mentoring organization in the world and his methodologies are in practice in 35 countries. He has trained, certified, or accredited over 7,000 Business Coaches and Mentors since 2002.