#56: Common ABM Mistakes, with Kate Athmer

If You Market podcast guest Kate Athmer discusses ABM Mistakes. ABM has been the hot marketing practice for a while now, but many of us are still making some simple mistakes in how we execute it. Kate is the Sr. Director of Growth...

Episode 56 of the If You Market podcast, hosted by Sky Cassidy (CEO) of MountainTop Data, titled "#56: Common ABM Mistakes, with Kate Athmer" was published on October 8, 2019 and runs 47 minutes.

October 8, 2019 ·47m · If You Market

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Summary

If You Market podcast guest Kate Athmer discusses ABM Mistakes. ABM has been the hot marketing practice for a while now, but many of us are still making some simple mistakes in how we execute it. Kate is the Sr. Director of Growth Marketing and Sales Development at Bombora, the leading provider of B2B intent data for sales and marketing teams. Outside her career, she's also an Amazon best-selling author, speaker, gin enthusiast, and national champion coxswain. Learn more about your ad choices. Visit megaphone.fm/adchoices

Episode Description

If You Market podcast guest Kate Athmer discusses ABM Mistakes. ABM has been the hot marketing practice for a while now, but many of us are still making some simple mistakes in how we execute it. Kate is the Sr. Director of Growth Marketing and Sales Development at Bombora, the leading provider of B2B intent data for sales and marketing teams. Outside her career, she's also an Amazon best-selling author, speaker, gin enthusiast, and national champion coxswain. Learn more about your ad choices. Visit megaphone.fm/adchoices

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