56: {Interview} LinkedIn: More Than Just Vanity Metrics with Britta Blanski

Text me!Are you active on LinkedIn or a lurker?👀 A lurker is someone who has an account set up, regularly logs on, but never engages with others.  LinkedIn is a social media platform, which means you are supposed to engage with each other. Yes, it's the largest professional networking site in the world, but there is also a  ton of opportunity to expand your professional network on the platform. In today's episode, Britta Blanski, an employer brand consultant and podcast host, shares her journey from being a teacher to becoming an entrepreneur. We talk about the importance of employee voices in employer branding and the need for companies to showcase their authentic culture. Britta talks through why she chose LinkedIn as her niche and highlights the supportive and collaborative environment on the platform. She also discusses the value of LinkedIn as a platform for professional growth and learning. Highlights Include: Employee voices are crucial in shaping a company's employer brand.Employees can be the best salespeople and referral sources for a company.Engaging with others on LinkedIn is mutually beneficial and helps build professional  relationshipsLinkedIn offers a supportive and collaborative environment for professionals to connect and learn.Connect with Britta HERE on LinkedIn and her company Britta June & Co HERESupport the showLINKS TO FREEBIES BELOW: WEEKLY NEWSLETTER where I share all the tips and tricks on how to grow organically online HERE If you are interested in sponsoring the show, send me a DMABOUT THE HOST: Former Executive Recruiter turned Digital Marketing Expert & Entrepreneur.  I'm here to show you that you can do it too! I help small business owners to start, grow and scale their personal brand and business online through social media. In 2021 I launched ChilledVino, my patented wine product and in 2023 I launched The Caroline Pennington Show Podcast and in 2025 I launched my Digital Marketing Agency called CPM. I live in South Carolina with my husband Gary and 2 Weimrarners, Zena & Zara. This podcast is a supportive and inclusive community where I interview and bring women together that are fellow entrepreneurs and workplace experts. We believe in sharing our stories, unpacking exactly how we did it and talking through the mindset shifts needed to achieve great things.Let's connect further!!LinkedIn HERE IG @cpennington55 FB HEREChilledVino HERE