#56 - S6:E12 - Sabrina Noah | The Lobbyist Lady: Building a Career in Cannabis Policy

Recorded live from the pre-show Hall of Flowers Ventura mixer hosted by Beard Bros, this episode of Women in CannaBusiness features Sabrina Noah of Poppy Public Affairs, better known as The Lobbyist Lady. Sabrina has spent nearly two decades working at the intersection of politics, healthcare, government affairs, and cnnbis. She shares how her career began in politics and healthcare, and how a deeply personal experience with medical cnnbis ultimately changed the way she viewed the plant and led her to become an advocate. We talk about Sabrina's transition into cnnbis government affairs, helping secure the first commercial cnnbis license in California for Moxie, and eventually moving into senior government affairs leadership at Cresco Labs. Along the way, she learned that some of the simplest things can set you apart: do your homework, read the regulations, understand your audience, follow up, and always show up prepared. Sabrina also gets candid about frequently being the only woman, and sometimes the only female executive, in the room. We talk about learning to hold your own in male-dominated spaces, balancing authenticity with professionalism, reading the room, and having the courage to say what everyone else may already be thinking. Her advice to women walking into those rooms? Be your own ally. And for anyone looking to enter or build a lasting career in this industry, Sabrina leaves us with one lesson that has guided her own journey: know your why. Connect with Sabrina Noah / The Lobbyist Lady Instagram: @lobbyistlady LinkedIn: https://www.linkedin.com/in/sabrinanoah/ YouTube: https://www.youtube.com/@LobbyistLady Website: https://www.lobbyistlady.com/home