#560 Managing The Most Successful Migration in Dunelm's History: With Jamie Watson and Marcos Alvarez Martin

We've covered several aspects of migration historically on our podcast, but never from the perspective of one of our clients.This is why I'm so pleased that in today's episode we're able to bring you the thoughts of Jamie Watson, SEO Marketing Manager at Dunelm. Jamie is joined by our Senior SEO Analyst from SiteVisibility, Marcos Alvarez Martin.When Dunelm first partnered with us, they weren't far removed from having suffered the results of a poor migration. Jamie touches on this at the beginning of this episiode as he explains just how important it was to get things right when their second migration in four years was looming on the horizon.Breaking down a migration that spanned almost two years, Jamie and Marcos share:The roles of agencies/clients during a migrationThe role of trust in a successful migrationDifferences in the metrics that are monitored by clients and agenciesGo-to tools for technical SEO monitoringHow to encourage and consider cross-department workingThe standout feeling for me in this episode is trust. Trust is such a vital component in any form of successful marketing and even more so when navigating the often complex, time consuming and technically-challening terrain of eCommerce migrations.CONNECT WITH JAMIE / DUNELM:jamie,[email protected]://www.linkedin.com/in/jamie-watson-ba95983b/https://www.dunelm.comCONNECT WITH MARCOS:[email protected]://twitter.com/markookamiWatch Marcos as host in our recent '60 Minutes to Migration Success' webinar: https://www.youtube.com/watch?v=7LK2BcX69OoCONNECT WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityYou can also check-out our recent case study with Dunelm, exploring how we helped them generate YoY increases in organic revenue and sessions through dedicated subcategory analysis and optimisation: https://www.sitevisibility.co.uk/case-study-significantly-increasing-organic-traffic-revenue-for-dunelm/See you next week! Hosted on Acast. See acast.com/privacy for more information.