#561: Building a Better Business in a Fragmented Industry with Michael Jacobson

In this episode, Bradley sits down with Michael Jacobson, founder of French Florist, to talk about what it looks like to spot opportunity in a struggling industry and build a modern business around it. Michael shares how he went from corporate consulting into the floral industry, first by trying to help his uncle sell a flower shop, then by realizing the entire industry faced the same structural problems.They discuss how Michael approached an old and fragmented category with a different lens, combining technology, supply chain, and marketing to transform unit economics and build a scalable model. The conversation also explores what it takes to turn a single underperforming location into a multi-location business with franchise ambitions, while still staying focused on the customer experience.This conversation moves beyond business turnaround tactics and into entrepreneurial thinking. How do you recognize real opportunity in an overlooked market? What does it take to challenge assumptions in a legacy industry? And how do you build a business that creates both financial upside and a platform for something bigger than yourself?If you care about finding opportunity where others see limitations, building better systems, and creating a business with long-term potential, this conversation is for you.Visit https://workshop.blueprintos.com to register for the upcoming Above The Business workshop.Learn more about French Florist: https://www.frenchflorist.com/ Learn more about their franchise opportunity: https://www.frenchfloristfranchise.com/Reach out to Michael: [email protected] Thanks to our sponsorsCoach P ConsultingCoach P found great success as an insurance agent and agency owner, leading a large and stable team of top-performing professionals. Today, he shares the systems, delegation strategies, and specialization methods he developed along the way. Gain access to weekly training calls and mentoring at:https://www.coachpconsulting.comBe sure to mention you heard about it on the Above The Business Podcast.Autopilot RecruitingAutopilot Recruiting helps small business owners solve staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every business day, optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities.https://www.autopilotrecruiting.comMention Above The Business Podcast when you reach out.Direct ClicksDirect Clicks is built by business owners, for business owners. They specialize in custom marketing solutions that drive real results. From paid search campaigns to SEO and social media management, they provide comprehensive digital marketing support to help your business grow.Exclusive offer for listeners:https://directclicksinc.com/abovethebusinessGet a free marketing campaign audit and actionable recommendations.About Above The BusinessAbove The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect by building systems, teams, and operations that scale.