563: Spending $1M Per Month On Real Estate Marketing?!

Join Us for DealMachine Unveiled: https://www.dealmachine.com/unveiled Damon Lines runs Sellers Advantage, a Southern California wholesaling company that spends over $1 million a month on real estate marketing. In this episode, he breaks down how that budget gets split across TV, radio, billboards, mail, and PPC, and why some channels lose money for months before they pay off. He also shares what building a 23-person team taught him about scaling marketing without losing control of the results. KEY TALKING POINTS: 0:00 - An Overview Of Damon Lines' Business 0:46 - Branding Across Markets 1:51 - How The Partnership Formed 6:53 - The Foreclosure Auction Model 12:45 - Selling The Company & Going Direct-To-Seller 14:57 - TV Costs & Marketing Mix 20:41 - Team Structure 22:09 - Scaling Too Fast & Systems 26:50 - Fox Appearances & LA Market 31:01 - What Buyers Do With Deals 34:58 - Damon's Investing Strategy 39:57 - Advice For Beginners 41:42 - Where To Find Damon 43:54 - Outro LINKS: Instagram: Damon Lines https://www.instagram.com/damonlines/   Website: Sellers Advantage https://www.sellersadvantage.com/   Instagram: David Lecko https://www.instagram.com/dlecko   Website: DealMachine https://www.dealmachine.com/pod   Instagram: Ryan Haywood https://www.instagram.com/heritage_home_investments   Website: Heritage Home Investments https://www.heritagehomeinvestments.com/