#569: My Course Journey: What Worked, What Didn't, and What I'd Change. episode artwork

EPISODE · May 15, 2026 · 26 MIN

#569: My Course Journey: What Worked, What Didn't, and What I'd Change.

from Strategy with Sally · host Sally Sparks-Cousins

Thinking about creating an online course? Before you spend months building content, this episode might change the way you approach scaling your business. In this honest conversation, Sally shares the real lessons from her course creation journey — what worked, what didn't, and what she would do completely differently if starting again today. You'll learn why most people create courses too early, the biggest mistakes entrepreneurs make when scaling, and how to build offers that are simple, sustainable, and actually sell. In This Episode: Why courses are usually not step one The biggest mistakes in course creation What actually helped Sally scale Why validation matters more than content How to simplify your offers and systems What Sally would do differently today Key Reminder: "Focus on clarity over content. Conversations over creation. Proof over polish." If you've been feeling overwhelmed trying to build the "perfect" course, this episode will help you refocus on what actually matters. 🎧 Perfect for coaches, consultants, service providers, and online business owners looking to scale sustainably. #OnlineCourses #CourseCreation #OnlineBusiness #BusinessStrategy #DigitalProducts #Entrepreneurship #PassiveIncome #BusinessGrowth

Episode metadata supplied by the publisher feed · Published May 15, 2026

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#569: My Course Journey: What Worked, What Didn't, and What I'd Change.

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