Skip to content
PodParley
Strategy with Sally podcast artwork

PODCAST · business

Strategy with Sally

by Sally Sparks-Cousins

Strategy with Sally (formerly Straight Talk with Sally)Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action.Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake.Sally is on a mission to help women build businesses around their zone of genius (aka inner sparkle), reclaim their time, trust their numbers, and create sustainable success while balancing business, family, lifestyle, and mindset.Each week, you'll find:◉ Practical business strategy you can actually implement◉ Real conversations about growth, confidence, and leadership◉ Simple systems and automation insights for small business owners◉ Thoug

Publisher-supplied feed metadata · PodParley refreshed Oct 9, 2026 · Source feed

Subscribe · 0 Bookmark

Episodes

  1. #616: Quick Tip: Sparkle Live in Five Challenge Episode 4

    On day four of the Sparkle Live in Five Challenge, Sally invites viewers to register at sparkleliveinfive.com (or sparklelivechallenge.com), go live daily all month, and tag her so she and her podcast manager can review videos, award prizes, and potentially invite participants onto the Strategy...

  2. #615: Quick Tip: Sparkle Live in Five Challenge Episode 3

    Day three of the Sparkle Live in 5 Challenge prompts viewers to answer "What do you sell?" by sharing their offer confidently, simply, and without overexplaining, emphasizing that you "can't sell a secret." Sally encourages practicing on live video, listening back for clarity, and repurposing the...

  3. #614: How to Manage Proposals, Contracts, Invoices & Payments in One Place

    Contracts, Proposals, and Invoices in One Place: Automate Payments in OmniSAM Sally Sparks-Cousins demonstrates how to manage proposals/estimates, invoices, and contracts end-to-end inside OmniSAM so accepted proposals or signed contracts can automatically generate invoices and take payment. She...

  4. #613: Quick Tip: Sparkle Live in Five Challenge Episode 2

    Want a chance to win a $10,000 coaching package plus 12 months of OmniSAM for free? Then join the Sparkle Live in Five Challenge and show up, go live, and do the thing! Today's quick tip is all about your hook. When you hit the Go Live button, don't just start with "Hi, I'm…" — grab people's...

  5. #612: Quick Tip: Sparkle Live in Five Challenge Episode 1

    You don't need to be perfect to go live — you don't even need to be ready. You can be sitting in your lounge room, no makeup, a little bit messy, with your laptop on your knee, and still hit that Go Live button. The more you go live, the more confident you become. You might make mistakes, forget...

  6. #611: How to Write Blog Posts That Attract, Connect, Rank, and Convert — With Help from ChatGPT

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69d5b709-e004-8322-a9df-edf20e813ecc-9"...

  7. #610: Quick Tip: PART TWO: Build Your AI Content TEAM | OmniTEAMS Challenge

    In Week 2 of the OmniTEAMS AI Challenge, we're building your AI-powered Communications TEAM — your always-on chat and messaging department. Learn how to set up AI chatbots across Messenger, SMS, DMs, and Web Chat to handle FAQs, pre-qualify leads, and instantly engage with prospects across…

    more

  8. #609: Quick Tip: Build Your AI Content TEAM | OmniTEAMS Challenge

    This episode is a rerun of the Week 1 kickoff of the OmniTEAMS AI Challenge. Sally shows you how to build your AI-powered Content TEAM using OmniSAM's Content AI and Social Planner tools. Learn how to create high-converting, evergreen content in minutes — not hours — including blogs, emails, and...

  9. #608: Course Creation Challenge – Session 1: Audit Your Course Idea

    In this episode of the Course Creation Challenge, Sally kicks things off with Session 1: Audit Your Course Idea. The focus is on finding your inner sparkle, uncovering what you're passionate about, identifying your skills and natural gifts, and choosing a course idea that can create real impact…

    more

  10. #607: RERUN EPISODE Quick Tip on Networking Automation Made Simple

    In this Quick Tip rerun episode, Sally shares how to turn those stacks of business cards into real connections using OmniSAM's Networking Event Automation in a Box. Discover the three key steps to making the most of your networking leads: Capture contacts with a QR code, Connect instantly with...

  11. #606: RERUN EPISODE: When Your Offer Is Clear, Selling Gets Easier

    This is a rerun episode of Strategy with Sally, revisiting an important conversation about offer clarity, alignment, and why selling can feel so much easier when your message simply makes sense. In this episode, Sally explores a simple but powerful experiment that could reveal more about your...

  12. #605: Fix Your Lead Pipeline: How to Stop Enquiries Falling Through the Cracks

    Are Your Leads Slipping Through the Cracks Before They Become Clients? You might not need more leads — you might just need a clearer way to manage the enquiries you already have. In this Straight Talk with Sally episode, we're talking about your lead pipeline and how to stop warm opportunities…

    more

  13. #604: Quick Follow-Up Fixes 7/7: How to Follow Up Without Feeling Salesy

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69d5b709-e004-8322-a9df-edf20e813ecc-12"...

  14. #603: Quick Follow-Up Fixes 6/7: The Follow-Up Task Most Businesses Forget

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69d5b709-e004-8322-a9df-edf20e813ecc-9"...

  15. #602: RERUN EPISODE: Give Your Health the Promotion It Deserves with Allyson Brown

    Strategy with Sally is revisiting one of our most powerful conversations—this time with Allyson Brown, Director of Everheal, creator of the 4-Step LIFE Formula Program, and a PhD-trained analytical researcher who transformed her own life after overcoming Multiple Sclerosis. Joined by co-host Ash,...

  16. #601: Quick Follow-Up Fixes 5/7: How Often Should You Follow Up

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69d5b709-e004-8322-a9df-edf20e813ecc-9"...

  17. #600: 600 Episodes CELEBRATION: A Candid Conversation

    How do you stay consistent long enough to publish 600 podcast episodes? In this special milestone episode of Strategy with Sally, Sally Sparks-Cousins and her team pull back the curtain on the systems, workflows, and habits that have helped them consistently create content for over seven years....

  18. #599: How to Keep Going When Imposter Syndrome Gets Loud

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69d5b709-e004-8322-a9df-edf20e813ecc-7"...

  19. #598: Quick Follow-Up Fixes 4/7: The Three Follow-Ups Every Business Needs

    Not every business needs a complicated follow-up system—but every business does need the right follow-ups happening consistently. In this episode of Follow-Up Quick Tips, Sally shares the three essential follow-up stages every business should have in place: inquiry follow-ups, appointment...

  20. #597: Quick Follow-Up Fixes 3/7: What to Say When Someone Goes Quiet

    When a lead suddenly stops responding, it's easy to assume they're no longer interested—but that's not always the case. In this episode of Follow-Up Quick Tips, Sally shares how to follow up with quiet leads in a way that feels helpful, respectful, and easy to respond to, without sounding pushy…

    more

  21. #596: Write It. Build It. Sell It: Turning Your Story into a Scalable Business feat. Oginga Carr

    In this episode of Strategy with Sally, Sally welcomes Oginga Carr, book strategist, publisher, Certified High Performance Coach, and founder of Epiphany Consulting. Oginga shares why writing a successful book isn't about discipline alone—it's about having the right strategy, structure, and...

  22. #595: Quick Follow-Up Fixes 2/7: What to Send After Someone Enquires

    The way you respond to a new inquiry sets the tone for the entire client relationship. In this episode of Follow-Up Quick Tips, Sally shares a simple four-step framework to help you respond to inquiries with clarity, confidence, and purpose—without overwhelming potential clients with too much...

  23. #594: Quick Follow-Up Fixes 1/7: Stop Saying Just Checking In

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69d5b709-e004-8322-a9df-edf20e813ecc-7"...

  24. #593: Who is thinking we need more leads?

    In this episode of Strategy with Sally, Sally challenges the idea that businesses simply need more leads to grow. Instead, she explains how hidden gaps in the customer journey often lead to lost sales, wasted time, and missed opportunities. Through practical examples, she introduces the seven...

  25. #592: Mindset Myth 9/9: Doubt Means You're Not Meant for This

    In the final episode of the Mindset Myths series, Sally wraps up by tackling one of the biggest mindset traps in business: believing that self-doubt means you're not cut out for success. She explains that doubt is a normal response to uncertainty—not proof you're on the wrong path—and shares why...

  26. #591: Mindset Myth 8/9: Rest Means You're Falling Behind

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="71b135a0-65ef-4032-b81f-c7da7d40a089"...

  27. #590: Why Smart Business Owners Still Freeze on Video feat. Zoe Wood

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69e19692-f7b0-8323-966f-a6701045d246-0"...

  28. #589: Mindset Myth 7/9: You Should Be Further Ahead By Now

    Have you ever caught yourself thinking, "I should be further ahead by now"? In this episode of Mindset Myths, we're unpacking one of the most common comparison traps business owners face. It's easy to measure your progress against someone else's timeline, but those comparisons often ignore your...

  29. #588: Mindset Myth 6/9: You Need a Bigger Audience Before You Sell

    What if the problem isn't your audience size at all? In this episode of Mindset Myths, we're taking a second look at the belief that you need more followers before you can sell successfully. Often, the real challenge isn't visibility—it's clarity. If people can't quickly understand who you help,...

  30. #587: Stop Working on Sand: How to Set Your Real Business Priorities

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69d5b709-e004-8322-a9df-edf20e813ecc-3"...

  31. #586: Mindset Myth 5/9: You Need a Bigger Audience Before You Sell

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69d5b709-e004-8322-a9df-edf20e813ecc-5"...

  32. #585: Mindset Myth 4/9: Everyone Else Has It Figured Out

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69d5b709-e004-8322-a9df-edf20e813ecc-3"...

  33. #584: The $100K Scaling Shortcut: How Smart Systems, AI & VAs Give You Back Your Time feat. Menno Tabbernal

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id="665ed432-230e-48ce-a204-ef46facab2c1"...

  34. #583: Mindset Myth 3/9: If It Feels Hard, You're Doing It Wrong

    In Episode 3 of the Mindset Myths series, Sally tackles another common belief that keeps business owners stuck: "If it feels hard, I must be doing it wrong." The truth? Not always. Sometimes hard means something needs adjusting—but often, it simply means you're learning, growing, and building a…

    more

  35. #582: Mindset Myth 2/9: You Need to Feel Confident First

    In this episode of Strategy with Sally, Sally continues her Mindset Myths series by tackling one of the most common beliefs holding entrepreneurs back: "I'm just not a confident person." The truth? Confidence isn't something you're born with—it's something you build. Sally shares why confidence...

  36. #581: If You're Not Willing to Be Seen, Your Business Won't Grow

    In this episode of Strategy with Sally, Sally shares a deeply personal story about overcoming the fear of being seen and how stepping into the spotlight transformed her business and her life. From childhood bullying and hiding behind the camera to livestreaming for 365 days and building a…

    more

  37. #580: Mindset Myth 1/9: You Need to Feel Confident First

    Welcome to the first episode of the Mindset Myths series, where Sally unpacks the sneaky beliefs that sound sensible but often keep business owners stuck. This episode tackles one of the most common myths in business: "I need to feel confident before I take action." The truth? Confidence isn't...

  38. #579: Quick Tip: 9 of 9: The Weekly Reset That Keeps You Moving (The 5-Minute Business Reset Series)

    In the final episode of the 5-Minute Business Reset series, Sally brings everything together with a simple weekly reset designed to help you stay focused, reduce overwhelm, and keep your business moving forward. Instead of waiting until things feel chaotic, this episode shows you how to build a...

  39. #578: Simplifying Video: How to Create Content That Connects Without Overthinking the Tech feat. Katie Fawkes

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69e19692-f7b0-8323-966f-a6701045d246-5"...

  40. #577: Quick Tip: 8 of 9: How to Simplify Your Next Step (The 5-Minute Business Reset Series)

    Sometimes the thing you're avoiding isn't actually difficult — it just feels too big. In this episode of the 5-Minute Business Reset, Sally shares a simple way to break down overwhelming projects into smaller, more manageable actions. Because momentum doesn't come from doing everything at once.…

    more

  41. #576: Quick Tip: 7 of 9: How to Reset Your Follow-Up Without Overthinking It (The 5-Minute Business Reset Series)

    In Episode 7 of The 5-Minute Business Reset Series, Sally tackles one of the most overcomplicated parts of business — follow-up. This quick reset is designed to help you stop overthinking follow-up and start seeing it for what it really is: helping someone take their next clear step. Sally…

    more

  42. #575: The 3-Day Process I've Used Since 2015 to Keep My Business on Track

    In this episode of Straight Talk with Sally, Sally shares the simple but powerful 3-day process she has consistently used since 2015 to keep her business focused, organized, and moving forward. From reviewing priorities to making intentional decisions, this episode dives into the systems and…

    more

  43. #574: Quick Tip: 6 of 9: The One Question to Ask Before Adding More Tasks (The 5-Minute Business Reset Series)

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69d5b709-e004-8322-a9df-edf20e813ecc-1"...

  44. #573: Quick Tip: 5 of 9: How to Clear Your Head Before You Plan (The 5-Minute Business Reset Series)

    *]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]" dir="auto" data-turn-id= "request-69d5b709-e004-8322-a9df-edf20e813ecc-0"...

  45. #572: The Local Celebrity Effect: How to Build Local Authority and Become the Obvious Choice feat. John Bellamy

    *]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))]...

  46. #571: Quick Tip: 4 of 9: What to Do When Your Business Feels Messy (The 5-Minute Business Reset Series)

    In Episode 4 of The 5-Minute Business Reset Series, Sally Sparks talks about what to do when your business feels messy, scattered, and harder to manage than it should. This quick reset is all about reducing mental clutter by choosing one place for things to live instead of keeping information...

  47. #570: Quick Tip: 3 of 9: The Quickest Way to Spot a Bottleneck (The 5-Minute Business Reset Series)

    *]:pointer-events-auto [content-visibility:auto] supports-[content-visibility:auto]:[contain-intrinsic-size:auto_100lvh] R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))]...

  48. #569: My Course Journey: What Worked, What Didn't, and What I'd Change.

    Thinking about creating an online course? Before you spend months building content, this episode might change the way you approach scaling your business. In this honest conversation, Sally shares the real lessons from her course creation journey — what worked, what didn't, and what she would do...

  49. #568: Quick Tip: 2 of 9: How to Choose Today's Priority (The 5-Minute Business Reset Series)

    In this episode of The 5-Minute Business Reset series, Sally shares a simple way to choose the right priority when everything in your business feels important. She explains that overwhelm often comes from trying to make too many decisions at once — not from laziness or poor time management.…

    more

  50. #567: Quick Tip: 1 of 9: When Everything Feels Urgent (The 5-Minute Business Reset Series)

    In this first episode of The 5-Minute Business Reset series, Sally tackles one of the biggest overwhelm triggers in business: feeling like everything is urgent. She explains that when every task feels equally important, it's usually not an urgency problem — it's a clarity problem. When everything...

View all 607 episodes →

Type above to search every episode's transcript for a word or phrase. Matches are scoped to this podcast.

Searching…

We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.

No matches for "" in this podcast's transcripts.

Showing of matches

No topics indexed yet for this podcast.

Loading reviews...

ABOUT THIS SHOW

Strategy with Sally (formerly Straight Talk with Sally)Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action.Hosted by Sally Sparks-Cousins, business strategist, automation nerd, and co-founder of OmniSAM, this show dives into business strategy, personal branding, marketing, social media, mindset, automation, and scalable systems — without the fluff or hustle-for-hustle's-sake.Sally is on a mission to help women build businesses around their zone of genius (aka inner sparkle), reclaim their time, trust their numbers, and create sustainable success while balancing business, family, lifestyle, and mindset.Each week, you'll find:◉ Practical business strategy you can actually implement◉ Real conversations about growth, confidence, and leadership◉ Simple systems and automation insights for small business owners◉ Thoug

HOSTED BY

Sally Sparks-Cousins

Frequently Asked Questions

How many episodes does Strategy with Sally have?

Strategy with Sally currently has 607 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Strategy with Sally about?

Strategy with Sally (formerly Straight Talk with Sally)Strategy with Sally is the podcast for women in business who are ready to stop winging it and start building a business that actually works — with clear strategy, smart systems, and the confidence to take imperfect action.Hosted by Sally...

How often does Strategy with Sally release new episodes?

Strategy with Sally releases new episodes frequently with a large back catalog of 607 episodes. Check the episode list for recent publication dates.

Where can I listen to Strategy with Sally?

You can listen to Strategy with Sally on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Strategy with Sally?

Strategy with Sally is created and hosted by Sally Sparks-Cousins.
URL copied to clipboard!