#57: Engaging Companies with Marcus LaRobardiere

Marcus LaRobardiere joins to discuss the power of account based marketing (ABM). Marcus LaRobardiere is the Senior Director of Marketing at NewStore,  a omni-channel store solution to help Direct-to-Consumer (D2C)  retailers. He is the head of Go To Market and Demand Generation.  ‘Omnichannel’ is the blending of channels; for retail, there are no  specific silos but a seamless customer experience. He describes it as a  more wholistic approach, whether the customer is shopping online or in  store. “A customer is a customer no matter how they shop.”