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#57: Engaging Companies with Marcus LaRobardiere episode artwork

EPISODE · Apr 5, 2021 · 54 MIN

#57: Engaging Companies with Marcus LaRobardiere

from Back on T-R-A-C-K · host Kerry Guard

Marcus LaRobardiere joins to discuss the power of account based marketing (ABM). Marcus LaRobardiere is the Senior Director of Marketing at NewStore,  a omni-channel store solution to help Direct-to-Consumer (D2C)  retailers. He is the head of Go To Market and Demand Generation.  ‘Omnichannel’ is the blending of channels; for retail, there are no  specific silos but a seamless customer experience. He describes it as a  more wholistic approach, whether the customer is shopping online or in  store. “A customer is a customer no matter how they shop.”

Episode metadata supplied by the publisher feed · Published Apr 5, 2021

What this episode covers

Marcus LaRobardiere joins to discuss the power of account based marketing (ABM). Marcus LaRobardiere is the Senior Director of Marketing at NewStore,  a omni-channel store solution to help Direct-to-Consumer (D2C)  retailers. He is the head of Go To Market and Demand Generation.  ‘Omnichannel’ is the blending of channels; for retail, there are no  specific silos but a seamless customer experience. He describes it as a  more wholistic approach, whether the customer is shopping online or in  store. “A customer is a customer no matter how they shop.”

PodParley-generated summary based on available episode metadata and transcript content.

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#57: Engaging Companies with Marcus LaRobardiere

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Frequently Asked Questions

How long is this episode of Back on T-R-A-C-K?

This episode is 54 minutes long.

When was this Back on T-R-A-C-K episode published?

This episode was published on April 5, 2021.

What is this episode about?

Marcus LaRobardiere joins to discuss the power of account based marketing (ABM). Marcus LaRobardiere is the Senior Director of Marketing at NewStore,  a omni-channel store solution to help Direct-to-Consumer (D2C)  retailers. He is the head of Go To...

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