How TikTok SEO Can Bring Clients to Your Photography Business

This episode was originally recorded in late 2022. The companion blog post has been fully rewritten and updated for 2026 with current TikTok stats, platform features, and strategies. Head to the blog post linked below for the most up-to-date data and action steps.If you have been avoiding TikTok because you think it is just for dancing teenagers, I need you to hear this episode. I sat down with Sarah Weiss, a social media strategist who specializes in TikTok and short-form video marketing, and she shared the exact strategies business owners can use to get discovered on TikTok without doing a single trending dance. We talked about TikTok SEO, profile optimization, turning viewers into email subscribers, and why this platform functions more like a search engine than a social media app. Sarah is a social media strategist who specializes in TikTok and Instagram Reels. She helps brands and business owners get visible online using the power of short-form video so they can land clients and stay top of mind with their audience.What you'll hear in this episodeWhy the "TikTok is just for teenagers" myth is holding your business back (and the data that proves it)How TikTok functions as a search engine and what that means for your visibilityThe four places to put keywords on TikTok so your content shows up in search resultsHow to set up your TikTok profile so it makes a strong first impression and captures leadsWhy your link-in-bio should lead to a freebie (not your homepage)How to build a real community on TikTok using authentic, face-to-camera contentOne action step you can take this week to start showing up on the platformResources & Links Mentioned In This Episode▸ Read the full blog post that goes with this episode (updated for 2026 with current TikTok data and strategy): https://systemsandworkflowmagic.com/tiktok-marketing-for-family-photographers/Connect with Sarah Weiss:📱 Instagram: @onbrandbysarah 💻 Website: https://onbrandbysarah.com/Connect with Me (Dolly DeLong Education)💻 Website 📱 Instagram 🎥 YouTubeThanks for joining me on The Systems & Workflow Magic Podcast! If you enjoyed this episode:✅ Sign up for weekly reminders + free resources here → Business Tools 🥳 Share a screenshot of this episode on your IG story and tag me @dollydelongeducation so I can cheer you on! 🔗 Affiliate links included. I only recommend products I personally use and love.tiktok marketing for family photographers, tiktok seo for photographers, how to get photography clients on tiktok, tiktok for small business owners, tiktok profile optimization, social media marketing for photographers, tiktok search engine, short form video for business, tiktok content ideas for photographers, marketing strategy for family photographers, how to use tiktok for business, tiktok tips for photographers, family photographer marketing tips, tiktok keywords for business, organic marketing for photographers, tiktok lead generation for photographers, top of funnel marketing photographers, tiktok for service providers Hosted on Acast. See acast.com/privacy for more information.