57. The Essentials of Effective Business Writing (Jack Appleman)

In this episode of the Ideas on Stage podcast we spoke with Jack Appleman.   Jack Appleman, prominent business writing coach, professor and author of 10 Steps to Successful Business Writing—2nd edition (2018, ATD Press), is driven by the belief that working professionals can dramatically improve their writing by following straightforward techniques. His writing training for organizations including Bayer, Wells Fargo and HBO have helped thousands of individuals achieve better results from their writing. As president of Successful Business Writing, Jack has been a frequent speaker and has published many articles on the importance of good writing and communication. A professor for more than 20 years, he teaches Business Communications at New York University. Jack is also a doctoral candidate at the State University of New York at Albany, exploring the link between employee-manager communication and workplace engagement in pursuit of his Ph.D. in Organizational Communication.   In this episode we talked about persuasive business writing.   Key takeaways: - The No. 1 Writing Challenge- Driving Action with Email Subject Lines - Active Verbs vs Verbs Hidden in Nouns - The Fast Context Technique for Better Writing - Managing Frustration: Dealing with Rude Messages   We hope you enjoy it! ———————Links: - Jack Appleman on LinkedIn: https://www.linkedin.com/in/jackappleman/- 10 Steps to Successful Business Writing: https://amzn.eu/d/1nenmmE - Successful Business Writing: https://successfulbusinesswriting.com/   Recommended books: - Leading in English by D. Vincent Varallo, Joerg Schmitz, Stephan M. Mardyks- Smart Brevity by Roy Schwartz, Mike Allen, Jim VandeHei   ———————IDEAS ON STAGE RESOURCES   Want to inspire your audience, increase your influence, and make a bigger impact? - Read the Confident Presenter book: https://amzn.eu/d/bKswMEe - To make the most of the book, take the Confident Presenter Scorecard to assess you presentation skills in less than 3 minutes, for free: https://ideasonstage.com/score - Attend the next Ideas on Stage web class: https://www.ideasonstage.com/uk/masterclass     #writing #BusinessWriting #PersuasiveWriting #SuccessfulBusinessWriting #BusinessCommunication #ideasonstagepodcast