EPISODE · Jul 19, 2013 · 2 MIN
571 Brand burnout: A cautionary tale in marketing from Kanye West
from The Fame Foundry Marketing Minute
Sales for Kanye West’s new album "Yeezus" are down nearly 35 percent from his last release, which begs the question: has the hype led to brand fatigue?
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571 Brand burnout: A cautionary tale in marketing from Kanye West
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