#58 - S6:E14 - Sophia Carrion: From Studying PR and Legalization at SDSU to Building a Career in Cannabis

Season 6 Finale: Owning Your Power in Cannabis with Sophia Carrion of E10 Labs Recorded live on Day Two of Hall of Flowers Ventura 2026, we’re closing out Season 6 of Women in CannaBusiness with Sophia from E10 Labs. Sophia’s path into cnnbis started in an unexpected place: a LinkedIn post. With a background in public relations and an academic interest in legalization dating back to her senior project, she found an opportunity to turn that interest into a career in the industry. In this conversation, Sophia shares how she got her start, what has kept her passionate about the plant and the people behind it, and what she’s learned while building her career in cnnbis. We talk about overcoming imposter syndrome, learning to trust that you belong in the room, and the balance between showing up with confidence while staying humble, curious, and willing to learn. Sophia also shares the advice she would give women looking to break into the industry, what she would tell her 21-year-old self, and why owning your power can make all the difference when stepping into new opportunities. And, of course, we get into the plant itself, including Sophia’s favorite ways to consume, from flower and edibles to cnnbis beverages. Her reminder for women navigating this industry is simple: “Just own your power and truly believe that you belong there because you do.” It’s a fitting message to close out Season 6 and another reminder of what Women in CannaBusiness is all about: sharing the stories, lessons, and perspectives of the women helping shape this industry. Connect with E10 Labs: Website: https://www.e10-labs.com/  Instagram: @e10.labs Thank you for joining us throughout Season 6 of Women in CannaBusiness and for continuing to support the women building, leading, and pushing the cnnbis industry forward.