#581: Building a Profitable, Sustainable Business As A Woman Without Losing Yourself

This one came straight from a morning walk with my husband Chris. He listened to me talk for the whole walk, turned to me, and said, "That was a podcast." So here we are — on what's normally a writing day for me — and I had to record this.   This is the conversation I don't see happening enough in the online business world, especially for women who are navigating the intersection of body, business, life, and a whole lot of change.   In This Episode I Cover: Why the "more, more, more" model of business is a lie — and what I mean by that My 30-year journey in the health, fitness, and business industry (from 17-year-old sole proprietor to multi-seven-figure company) The early hustle years: driving to clients, teaching classes, opening my boutique studio Simplicity Yoga & Fitness Therapy Studios, and what I actually made after four years (spoiler: $960) How selling my studio in 2016 launched everything that came after My first online programs — making $11K, then $18K — and why hitting those numbers broke me in the most revealing way The nervous system reckoning that came with my first million-dollar year Why I chose not to double revenue at all costs, and what I focused on instead The ecosystem model: why one signature offer is a starting point, not a business How we simplified from 9 offers down to 3-4 — and did the same revenue with far less effort Why I protect my team's nervous systems like a mama bear, and why sustainable success is the only success I'm interested in The grief that doesn't get talked about: what it means to be a woman in midlife, releasing older versions of yourself, and stepping into who you're becoming Why I build everything organically — no big ad spend, no app, no AI replacing my voice What I'm building now: the Audacious Woman, a certification, and legacy work that leaves an imprint Key Takeaways: Don't confuse your ability with your capacity — you likely have more of the former than you think Sustainable success > scaling at all costs Your nervous system is a business metric A business ecosystem needs multiple aligned pathways — not one offer carrying all the weight You don't need permission to build differently. You need desire and the courage to stop abandoning yourself in the process.   Let's dive in! Thank you for joining us today. If you could rate, review & subscribe, it would mean the world to me! While you're at it, take a screenshot and tag me @jennpike to share on Instagram – I'll re-share that baby out to the community & once a month I'll be doing a draw from those re-shares and send the winner something special! Click here to listen: Apple Podcasts – CLICK HERESpotify – CLICK HERE This episode is sponsored by: withinUs | Use the code JENNPIKE20 at withinus.ca for a limited time to save 20% off your first order and 20% off your first subscription order St. Francis | Go to stfrancisherbfarm.com and save 15% off your all your orders with code JENNPIKE15  Eversio Wellness | Go to eversiowellness.com/discount/jennpike15 and save 15% off every order with code JENNPIKE15 /// not available for "subscribe & save" option Free Resources: Free Perimenopause Support Guide | jennpike.com/perimenopausesupport Free Blood Work Guide | jennpike.com/bloodworkguide The Simplicity Sessions Podcast | jennpike.com/podcast Get 20% on thewalkingpad.com using code "JENNPIKE20" Metabolic Guide | jennpike.com/metabolic-guide Get discounts at happybumco.com using code "JENNPIKE" *code doesn't apply with Black Friday sale* Programs: Ignite: Your 8-Week Body Transformation Program | https://jennpike.com/ignite The Peri & Menopause Project  - Join the Waitlist | jennpike.com/theperimenopauseproject Synced Virtual Fitness Studio | jennpike.com/synced Services: Work With Jenn | https://jennpike.com/work-with-jenn/ Functional Testing | jennpike.com/testing-packages Business Mentorship | The Audacious Woman Mentorship:  jennpike.com/theaudaciouswoman Connect with Jenn: Instagram | @jennpike Facebook | @thesimplicityproject YouTube | Simplicity TV Website | The Simplicity Project Inc. Have a question? Send it over to [email protected] and I'll do my best to share helpful insights, thoughts and advice.