#582 - The Secret To Make Prospects Negotiate Against Themselves

from 30 Minutes to President's Club | No-Nonsense Sales · host Armand Farrokh & Nick Cegelski

We've all watched massive deals shrink when buyers chip away at your pricing. Todd Caponi live role plays negotiation tactics with Armand Farrokh to give no more than a 15% discount. In this episode, Todd Caponi breaks down: 🛑 Buyers respect through leveraging your “willingness to walk away” 🛡️ Defending your pricing structure without hurting trust 🎯 Proving you’re already the winning vendor of choice -- 📈 [NEW] Negotiation Course: https://hubs.li/Q04ltNT30🗣️ 5 Negotiation Talk Tracks: https://hubs.li/Q04ltBCK0🛠️ Weekly Newsletter: https://hubs.li/Q02NJQ8p0📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube

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This episode was published on June 16, 2026.

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