EPISODE · Aug 19, 2013 · 2 MIN
584 The Lone Ranger - a re-branding misfire of New Coke-ian proportions
from The Fame Foundry Marketing Minute
Disney's spectacular failure is a powerful reminder of branding basics: if it ain't broke, don't fix it or re-mix it.
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584 The Lone Ranger - a re-branding misfire of New Coke-ian proportions
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