EPISODE · Aug 28, 2013 · 2 MIN

588 Not cool, JCPenney

CPenney's tone-deaf back-to-school ad garnered swift negative backlash and alienated many of the brand's core customers. Learn from their mistakes to avoid the same fate.

Episode metadata supplied by the publisher feed · Published Aug 28, 2013

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588 Not cool, JCPenney

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