59. Amanda Thorén - Bencha / Hållbarhetsappen som botar din beslutsångest

Visste du att varannan svensk aktivt väljer bort varumärken och företag som inte uppfyller deras krav inom hållbarhet? Det visar Jung Relations senaste rapport om framtidens hållbara varumärken. Frågan är då: Hur ska jag kunna konsumera hållbart när utbudet är näst intill oändligt. Precis den frågan ställde sig entreprenören Amanda Thorén för drygt två år sedan när hon satt och sökte på gummistövlar åt sina barn och där och då uppstod idén till jämförelsesajten- och appen Bencha som utifrån hållbarhetsparametrar jämför företag inom modesegmentet. Hur hållbara är egentligen dina favoritvarumärken? Med hjälp av Bencha, kan konsumenter handla medvetet ur både ett mode- och hållbarhetsperspektiv. Men hur har resan från idé till färdig produkt sett ut? Hur ser kopplingen hållbarhet - lönsamhet ut idag och var är Bencha om fem år? Önskar du komma i kontakt med Retailpodden? Maila gärna [email protected]

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