59: How To Develop Your Signature Coaching Program

Prosperous Coach loves FAN MAIL.

This episode is part of my Money Mastery series. The series has been getting great response from listeners.  See the full transcript for this episode at prosperouscoach.com/59.

About the last episode —planning for profit in your coaching business — Roger said he had several takeaways.

·      Having a real understanding of the stages of business.

·      The idea to set an expense budget.

·      “The big one is that I realize I was relying on my part time paid employment to support my coaching business as more of a hobby. So I have a shift now into thinking of it as more of a business and your great tip of taking a salary from my coaching business to pay bills will be fantastic.”

Thanks for sharing that, Roger!

Today’s episode is about a better way to package a coaching program and earn more than by the session or group of sessions. You can read the show notes at prosperouscoach.com/59.

First, let’s talk about schools of thought. If you’re still in coach training some trainers may insist that coaching should not be programmed. In other words, you shouldn’t create an offer other than coaching sessions because it means that you take away the coach’s agenda.

If you’ve been listening to me for a while you know I believe that you can both serve a client’s agenda AND offer a specific program for a specific audience that solves their biggest problem and gets them where they want to go.

After 22 years of experience in my own coaching business and helping hundreds of coaches reach financial success in their businesses in my private VIP program, I know that selling coaching by the session only may keep you at poverty income levels.

So what is a better way that helps you earn well as a coach? I’ve been leading to this in the previous episodes so I hope you’ll listen to those too.

Create a Customized VIP Program

This is what I help all my clients create. It helps the coach feel confident they have something of value to offer. They learn to articulate what they do in meaningful terms and without the agony of trying to convince people to buy coaching.

Of course, like all successful aspects of a coaching business, creating this program has critical steps that go before. 

1.     It begins by targeting a viable audience – one that’s full of seekers – people who do invest in their professional and personal growth.

2.     Next you uncover their biggest known problems and the ultimate outcome they want to achieve. That becomes your coaching niche.

3.     Then, you put together a signature program tailor made to that audience. Your program has a clear set of milestones that you’ll help your clients achieve on the way to that ultimate desired outcome. 

4.     Then, you learn how to articulate that to prospects in a way that’s benefit rich, supplying them with assurance of both tangible or concrete and intangible or emotional things they’d like to achieve with your help. That there is a stru

• Rhonda Hess helps new coaches leverage their zone of genius into a profitable coaching niche and launch with confidence.
• For VIP step-by-step support apply  for Rhonda's VIP Coaching Business Breakthrough Program here and she'll be in touch to invite you a discovery call.
• Or if you're stuck on your coaching niche, grab a Nail Your Niche Strategy Session with Rhonda here.