#59 「買わない理由」は価値の不足？負担が多い？「価値と負担の天秤」の思考法

from ザ法人営業の秘密のメモ帳 · host ザ法人営業杉本浩一（Koichi Sugimoto）

顧客が「買わない」本当の理由、考えたことはありますか？商品選びは常に「価値と負担」の天秤です。機能や価格といった価値の総和に対し、検討の時間や失敗への不安という負担が上回れば、顧客は動きません。B2B/B2Cの事例を交え、天秤を動かすための「価値の盛り方」と「負担の減らし方」のお話です。ぜひ聴いてください。フォローも忘れずに！

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#59 「買わない理由」は価値の不足？負担が多い？「価値と負担の天秤」の思考法

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