#595 The Intersection Between Advertising and Product with Paul Cowan, CMO of FreshBooks

Paul is CMO at the cloud-accounting platform, FreshBooks. Paul has spent his career building, growing and promoting products and has the distinct experience of working in product, marketing and product marketing roles. In this episode we discuss: What happens in the intersection of product and marketing at FreshBooksExamples of marketing that's built-in to productsWhat SaaS product marketers can learn from the gaming sectorWhat can marketing teams learn from product teams and vice versaWhen to target broad audiences vs. when to go feature-specific Referenced on this episode:https://looker.com/ https://trello.com/  CONNECT WITH PAUL / FRESHBOOKShttps://www.linkedin.com/in/paulcowan/ https://twitter.com/cowanpkc https://www.freshbooks.com/  CONNECT WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenutt CONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility For all show ideas, guest recommendations and feedback email [email protected] Hosted on Acast. See acast.com/privacy for more information.