#598 Sponsored Episode: The Importance of Having a Single Source of Truth with Iris Shoor, CEO of Oribi

Oribi is an alternative to Google Analytics. It provides actionable data, insights for funnel optimization, and strong audience segmentation. All of the above without using code. Oribi helps thousands of companies to:Know exactly how each marketing activity and channel contributes to salesOptimize their funnelView all their key metrics, trends, and marketing budgets in one dashboardAnalyze and optimize paid campaignsCredit every single marketing activity, from paid campaigns to newsletters and contentFor 20% off your first 3-months of Oribi, use the code 'sitevisibility' during sign-up. In this episode we discuss:Oribi's origin storyHow Oribi helps business owners and marketers collect useful marketing data without the need for developersWhat Oribi does differently to Google AnalyticsA breakdown of Oribi's key features and functionalityHow Oribi uses AI to surface marketing insightsWho is Oribi best for?The considerations behind Oribi's key marketing messages (Google Analytics is old!)CONNECT WITH IRIS / ORIBIhttps://oribi.io/https://www.facebook.com/getoribi/https://twitter.com/getoribihttps://www.youtube.com/channel/UCZJTakkFkIYvjaTlXpEDo3ghttps://www.linkedin.com/company/oribihttps://il.linkedin.com/in/irisshoorCONNECT WITH SCOTT:[email protected]://www.linkedin.com/in/scottcolenuttCONNECT WITH SITEVISIBILITY:https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibilityFor all show ideas, guest recommendations and feedback email [email protected] Hosted on Acast. See acast.com/privacy for more information.