5B NICK GOES INSIDE - THE COLD CALLING MACHINE

Most of us know the frustration of spam calls, robocalls, cold calls, and the anxiety of seeing an unknown number on our phones. In this edition of Nick Goes Inside, we explore the world of direct marketing with two industry insiders who have worked across call centres, software, data management, compliance, and sales. Before diving into the tactics and mechanics behind these calls, we start with the basics: where companies get your number, how the industry justifies its practices, and how much control you really have once your personal data enters the system.