6. Breaking Out of Improvement Offer into New Offer - Josh Mackay - Solar Launch

Just talking about the challenges of shifting into a new offer rather than an improvement offer. And how we thought we were doing it but realised we still aren’t there yet. Looking at some inspirations aiming the marketing legends for thought processes on how to do so and bearing in mind that it’s good to be aware for where we are at so that we can relate to people who are in this state even in a few years time when we’re crushing it!