#6 Deep dive on regenerative cotton & fashion supply chains | Interview with DAWN & Cotton Diaries

from For Those Who Give a Damn · host Shop Like You Give a Damn

Cotton is one of the most misunderstood materials in fashion. Is it really a “thirsty crop”? Does organic cotton actually use less water than conventional cotton? And what does regenerative cotton truly mean for farmers, soil health and the fashion industry as a whole?In this panel interview, we sit down with Anna Marie Pawliczek, Chief Sustainability Officer at DAWN Denim, and Ani Wells & Anne Oudard, consultants from Cotton Diaries, to unpack the complexity behind cotton production, supply chain traceability, certifications and regenerative agriculture.In this episode, you’ll find out:★ What regenerative cotton is and how it differs from conventional and organic cotton★ Why the “10.000 litres of water to make one pair of jeans” stat is misleading ★ What the limitations of fashion certifications are ★ Why knowing your individual cotton farmers might not be realistic or necessary★ How exactly brands can support farmers transitioning to organic and regenerative cotton★ How relationships in fashion supply chains need to change👖Discover DAWN and its collection: https://www.shoplikeyougiveadamn.com/sellers/dawn/v-248 Mentioned in the episode:📚 Cotton: A case study of misinformation by Transformers Foundation: https://static1.squarespace.com/static/5efdeb17898fb81c1491fb04/t/615e06bfe1c0673ad2ae61c5/1633552067271/CottonPaper_071021_TransformersFoundation_.pdf 📚 2025 Materials Market Report by Textile Exchange: https://2d73cea0.delivery.rocketcdn.me/app/uploads/2025/09/Materials-Market-Report-2025.pdf 📚 ICAC Cotton Data Book 2025 (paywalled): https://icac.org/publications/databookFind us on:💚 Website: https://www.shoplikeyougiveadamn.com 💚 Instagram: https://www.instagram.com/shoplikeyougiveadamn/ 💚 TikTok: https://www.tiktok.com/@shoplikeyougiveadamnChapters00:00 Welcome & introduction01:43 – Cotton facts vs. myths 04:49 – What makes organic cotton better?07:37 – Why switching to organic cotton is difficult for farmers11:38 – Community-based cotton: more complex, but bigger impact21:07 – Where fashion certifications fall short26:31 – Traceability & rebuilding trust in supply chains32:07 – Regenerative cotton, explained39:25 – DAWN Denim’s approach to regenerative cotton farming45:26 – Final reflections & key takeaways

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This episode was published on February 2, 2026.

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