6: Oreo's Viral Super Bowl Tweet

Episode 6 of the Brands & Campaigns podcast, hosted by EKR, titled "6: Oreo's Viral Super Bowl Tweet" was published on January 10, 2024 and runs 40 minutes.

January 10, 2024 ·40m · Brands & Campaigns

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Summary

During Super Bowl XLVII in New Orleans, there was a partial blackout in the stadium early in the second half of the game. As everyone was scrambling, Oreo tweeted a very timely reminder that “You Can Still Dunk in the Dark”, which blew up social media. Mike Nuzzo, the creative director overseeing Oreo’s brand at the time, joins Camden on today’s episode to take us through that night and what led to the now-famous case study. The conversation then shifts to an overarching discussion of social media marketing as a whole and how the landscape has changed over the years. If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].

Episode Description

During Super Bowl XLVII in New Orleans, there was a partial blackout in the stadium early in the second half of the game. As everyone was scrambling, Oreo tweeted a very timely reminder that “You Can Still Dunk in the Dark”, which blew up social media. Mike Nuzzo, the creative director overseeing Oreo’s brand at the time, joins Camden on today’s episode to take us through that night and what led to the now-famous case study. The conversation then shifts to an overarching discussion of social media marketing as a whole and how the landscape has changed over the years. If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].

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