6 Questions You Should Ask Before Offering a Discount

Send us a textThere are three types of discounts effective, ineffective and unnecessary. Most small business could benefit from being more careful about the discounts they offer and when. In fact, when it comes to "leaking" profits, poor discounting habits are often the biggest drain on your profits. It makes sense to put more rigor and thought behind what you're doing.Preparing in advance for what you will do and when, and having a clear internal policy for your team (if you have one) will help you eliminate unnecessary discounting. It can also help you improve the effectiveness of the discounts you do offer. In this episode:We take a look at 6 questions you should be asking yourself before you decide to grant that discount or even before you decide to lower the price. These questions will help you be more clear about why your offering them and help you be more clear about the business purpose behind the decision.Highlights:0:00 Introduction02:45 Business Purpose of Discount07:02 Impact needed for Success08:01 Impact on Perception09:04 Who am I really targeting10:18 How can I monitor how this is going12:19 Do I still want to offer a discount14:07 Wrap UpWhat’s Next?Let’s TalkLooking for pricing support or interested in a partnership? Start here.Connect on LinkedInConnect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.Why Pricing Feels So HardCurious why pricing feels so difficult? Explore the decisions behind confident pricing. Mentioned in this episode:The Pricing Lady is a proud member of the SwissCast NetworkDiscover more great podcasts for English-speaking SwitzerlandSwissCast Network