6 Steps To Have A Successful Product Launch For Your Amazon PPC Campaign

3..2..1.. Blastoff! Ad Badger Campaign Manager Olena Shmaiun sits down with Michael and shares her six steps for a successful product launch. They break down the launch process into categories including launch phase, long-term strategy, pre-launch prep, and more to make sure your control room is ready for takeoff.  We’ll see you in The PPC Den! 🦡 Highlights ​​ 0:00 What to expect in this episode 3:25 Product Launching Rundown 7:35 The Importance of Research 13:30 Setting Up Your Campaign 23:00 Moving Into Launch Phase 27:30 Optimizing As Solutions 30:00 Expanding Your Targeting 35:10 Long-Term Thinking 🦡 Resources & Links How To Do Keyword Research For Amazon PPC: Back To Basics (Classic) New Keyword Research Approach: Gain New Clients For Amazon PPC  A Case For Segmenting Branded Keywords In Amazon PPC  The Secret To Improving Your ACOS And Revenue For Your Amazon PPC Campaign The Complete Amazon Campaign Types Reference Guide  Should You Segment Automatic Sponsored Product Campaigns? Amazon’s New Expanded Product Targeting: How Do I Make The Most Of It?  🦡 📚 Get our content library with a checklist that covers every nook and cranny of Amazon Marketing Join our next Amazon PPC webinar 💻 📢 Subscribe to our newsletter Look through all our show notes Book a call to discuss Amazon PPC strategy - Host and Executive Producer: Michael Erickson Facchin Guest Co-Host: Olena Shmaiun Senior Producer: Nancy Lili Gonzalez Podcast Coordinator: Catherine Cardenas Video and Audio Editor: Pedro Moreno  Graphic Designer: Vanessa Nieto