6 Steps To Launch A Successful Podcast (Special Episode)

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com) Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.If you're planning to launch a B2B podcast that actually drives results, this episode is your full blueprint. I walk you through the 6 essential steps to go from an idea to a high-performing podcast that builds your brand, attracts ideal clients, and generates qualified leads. Whether you’re a founder, marketer, or sales leader, this one’s for you.What You’ll Learn in This Episode:The 6-step podcast launch framework that drives real business resultsHow to position your show to stand out and attract your ideal listenerSmart guest strategies that double as lead generation tacticsTools, gear, and workflows to record and edit like a proHow to distribute and promote your podcast for maximum reach and engagementEpisode Breakdown:[00:00] - Introduction – What makes a B2B podcast successful[01:26] - Step 1: Positioning – Nailing your niche and audience[06:26] - Step 2: Branding – Titles, artwork, and SEO strategy[18:10] - Step 3: Guests – Finding, pitching, and booking the right people[25:08] - Step 4: Recording & Editing – Tools, audio quality, and trailers[31:52] - Step 5: Distribution – YouTube, Spotify, and maximizing reach[44:52] - Step 6: Launch – Building buzz, early reviews & social proof[54:59] - Step 7: Consistency – Why most podcasters fail and how not to[56:15] - Final Thoughts – Long-term wins and why this mattersFollow Guillaume Jouvencel:YouTube: http://www.youtube.com/@Guillaume_JouvencelInstagram: https://www.instagram.com/guillaume.jouvencelLinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ Follow GHA Marketing:LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltdInstagram: https://www.instagram.com/gha_marketing/TikTok: https://www.tiktok.com/@gha_marketingTwitter/X: https://twitter.com/GHAMarketing_Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/