PODCAST · business
Consulting Leaders
by GHA Marketing
Consulting Leaders brings together the sharpest minds in the consulting world, revealing how top professionals think, build trust, and grow thriving practices. Hosted by Guillaume Jouvencel, ex-PwC and co-founder of GHA Marketing, the show offers rare conversations with consultants who lead by example.
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380
How Firms Can Improve Performance Through Employee Wellbeing With Christopher Dimock
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Growing a professional services firm isn't just about winning more clients, it's about building an organization where people consistently perform at their best. Christopher Dimock has spent more than a decade helping leaders understand the hidden drivers of performance, engagement, and retention through data-driven organizational insights. As Founder and CEO of Elation, Christopher combines psychology, organizational behavior, and people analytics to give leaders practical recommendations that improve both employee wellbeing and business outcomes. His work spans healthcare, financial services, education, professional services, and other industries. With AI reshaping how firms operate, Christopher argues that the biggest competitive advantage won't come from technology alone, it will come from building organizations where trust, clarity, and psychological safety enable people to embrace change. This conversation explores what firm leaders can do today to build stronger, more resilient businesses. Proposed Interview Structure: 1. What first led you to build Elation, and what convinced you that employee wellbeing could become a measurable driver of business performance? 2. What specific problem are you helping your clients solve, and why has solving that problem become so personally important to you? 3. Who are your ideal clients today, and who usually makes the decision to bring Elation into an organization? 4. You've built strong authority by sharing insights on leadership, workplace psychology, and AI. What's been most effective in attracting new clients, and what can other professional services firm leaders learn from your approach? Current Acquisition Channels: Referral, Google Ads, Cold outreach Sub Question: What role do you think podcasting can play as a marketing tool for firms in leadership development, organizational psychology, and advisory services? 5. Your work often requires leaders to invest in outcomes that aren't always obvious at first. How do you typically move prospects from an initial conversation to executive buy-in and ultimately winning the engagement? 6. Once a client starts working with Elation, how do you build long-term relationships, retain clients, and create reasons for them to continue working with your team? 7. Where do you find yourself most challenged today as the founder of Elation, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? *********************************************************************Know more about Christopher DimockWebsite Link: http://www.elation.com/ Connect with Christopher Dimock on LinkedInLinkedIn link: https://www.linkedin.com/in/christopher-dimock/ Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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379
How Professional Services Firms Win Bigger Clients Through Relationship Intelligence With David Nour
Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-lv/ ********************************************************** Relationships have always mattered in professional services, but today, AI is changing how firms build, measure, and scale them. David Nour is the Founder & CEO of Avnir, creator of Relationship Economics®, Thinkers50 Radar honoree, executive educator, and author of 12 books. In this episode of The Principal Podcast, we discuss how founders and firm leaders can turn relationships into a measurable competitive advantage, strengthen business development, and build firms that grow through trust, not just transactions. ********************************************************** Links: StreamYard (for guest): https://streamyard.com/kcqbzqzm7f YouTube (for sharing): https://www.youtube.com/watch?v=rj68qHuehNc Apply to be a guest: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/ ********************************************************** David's Bio: David Nour is the Founder & CEO of Avnir, an AI-powered Relationship Intelligence platform built for complex B2B sales and professional services firms. He is also the Managing Partner of The Nour Group, a boutique advisory firm helping organizations create measurable growth through strategic business relationships. Named to the Thinkers50 Radar, David has authored 12 books, including Relationship Economics (3rd Edition) and Curve Benders. He has taught executive education at Emory University's Goizueta Business School and Vanderbilt University and advises organizations worldwide on leadership, AI, innovation, and relationship strategy. ********************************************************** Show Notes: For more than two decades, David Nour has helped professional services firms rethink one of their most valuable assets: relationships. Through The Nour Group and now Avnir, he's helping firms move beyond traditional networking by applying data, AI, and intentional relationship strategies to accelerate growth. David believes that winning larger clients isn't simply about better sales or better marketing, it's about understanding who influences decisions, investing in the right relationships, and creating trust long before opportunities officially exist. In this conversation, we explore how firm leaders can build relationship capital, how AI is reshaping business development, why CRM isn't enough anymore, and what the next generation of relationship intelligence means for professional services firms. ********************************************************** Proposed Interview Structure: 1. What first got you into consulting, and what made strategic business relationships become the focus of your life's work? 2. What specific problem are you helping professional services firms solve today through Avnir and Relationship Economics, and why is solving that problem so personally important to you? 3. Who are your ideal clients today, and who usually makes the decision to bring you or your team into an organization? 4. You've built a strong reputation through books, speaking, executive education, LinkedIn, and now Avnir. Looking back, what has been most effective in attracting the right clients to your business? Current Acquisition Channels: Referral, Content, Speaking engagements Sub Question: What role do you think podcasts play as a marketing channel for professional services firms and their leaders? 5. Selling into large organizations often means navigating multiple stakeholders and long decision cycles. How do you build enough trust and alignment to consistently win those engagements? 6. Once you've earned a client, how do you make sure they continue working with you? What have you found is the key to building long-term client relationships? 7. Where do you find yourself most challenged today as a founder and professional services leader, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years?
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378
How to Scale a Specialist Professional Services Firm Through Deep Industry Expertise With Ben Craze
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Ben founded Infinitive Group after building his career in engineering leadership, including senior roles at National Express. Today, the firm helps rail, transport and infrastructure organisations solve complex operational challenges through engineering consulting, software development, digital transformation and data solutions. Rather than competing as a general consultancy, Infinitive has grown by developing deep expertise in a highly specialised market. The business has expanded into recruitment, international operations and technology products while remaining focused on delivering measurable outcomes for clients. In this conversation, Ben shares what it really takes to build a specialist professional services firm, from earning credibility with enterprise clients and navigating complex buying processes to building teams capable of delivering at scale and preparing for the future of engineering and technology services. Proposed Interview Structure: 1. What got you into professional services, and what eventually gave you the confidence to start Infinitive Group? 2. What specific problem are you helping your clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who usually makes the decision to bring Infinitive in? 4. How do clients typically find you, and what's worked best for attracting new business in such a specialised industry? Current Acquisition Channels: Referral, Word of mouth, Network, Tendering and Frameworks Sub Question: What role do you think podcasting can play as a marketing tool for professional services firms like yours? 5. Professional services often involve long sales cycles and multiple stakeholders. How do you build trust and guide opportunities from the first conversation through to a signed engagement? 6. Once you're working with a client, what do you do to consistently deliver value, earn repeat business, and build long-term relationships? 7. Where do you find yourself most challenged right now as the CEO of a growing professional services firm, if at all? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? *********************************************************************Know more about Ben CrazeWebsite Link: https://www.infinitivegroup.co.uk/ Connect with Ben Craze on LinkedInLinkedIn link: https://www.linkedin.com/in/ben-craze-91781219/ Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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How Professional Services Firms Win Bigger Clients Through Relationship Intelligence With David Nour
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************For more than two decades, David Nour has helped professional services firms rethink one of their most valuable assets: relationships. Through The Nour Group and now Avnir, he's helping firms move beyond traditional networking by applying data, AI, and intentional relationship strategies to accelerate growth. David believes that winning larger clients isn't simply about better sales or better marketing, it's about understanding who influences decisions, investing in the right relationships, and creating trust long before opportunities officially exist. In this conversation, we explore how firm leaders can build relationship capital, how AI is reshaping business development, why CRM isn't enough anymore, and what the next generation of relationship intelligence means for professional services firms. Proposed Interview Structure: 1. What first got you into consulting, and what made strategic business relationships become the focus of your life's work? 2. What specific problem are you helping professional services firms solve today through Avnir and Relationship Economics, and why is solving that problem so personally important to you? 3. Who are your ideal clients today, and who usually makes the decision to bring you or your team into an organization? 4. You've built a strong reputation through books, speaking, executive education, LinkedIn, and now Avnir. Looking back, what has been most effective in attracting the right clients to your business? Current Acquisition Channels: Referral, Content, Speaking engagements Sub Question: What role do you think podcasts play as a marketing channel for professional services firms and their leaders? 5. Selling into large organizations often means navigating multiple stakeholders and long decision cycles. How do you build enough trust and alignment to consistently win those engagements? 6. Once you've earned a client, how do you make sure they continue working with you? What have you found is the key to building long-term client relationships? 7. Where do you find yourself most challenged today as a founder and professional services leader, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? *********************************************************************Know more about David NourWebsite Link: http://www.avnir.comConnect with David Nour on LinkedInLinkedIn link: https://www.linkedin.com/in/davidnour/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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376
How to Build a Leadership Consulting Firm That Lasts Through Continuous Reinvention With Colin Hunter
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Colin Hunter has spent more than 25 years building PotentialSquared, a leadership development consultancy that helps organizations strengthen leadership capability, improve team performance, and create cultures that embrace innovation. While many consulting firms struggle to differentiate themselves, Colin built his business around a simple but powerful idea: leaders grow faster when they are willing to experiment, challenge assumptions, and learn through failure. This philosophy became the foundation for his book, Be More Wrong, and the consulting approach that has helped PotentialSquared serve clients around the world. In this conversation, Colin shares what it takes to build a long-lasting professional services firm, how he attracts and retains clients, how he has evolved his business over time, and where he sees the biggest opportunities for leadership development in the years ahead. Proposed Interview Structure: 1. What led you to start PotentialSquared, and what was happening in your career that made you decide to build your own consulting business? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring PotentialSquared in to support their leaders and teams? 4. You've built PotentialSquared over more than 25 years. What have been the most effective ways you've generated demand, built credibility, and attracted new clients over that time? Current Acquisition Channels: Podcast (guesting) Sub Question: You've appeared on podcasts and publish The Leader's Playground newsletter. What role do you think podcasts can play as a business development tool for professional services firms? 5. When a prospective client recognizes they have a leadership or culture challenge, how do you guide them from that initial conversation to becoming a paying client? 6. Many firms can win a client once. Fewer can keep them for years. How have you approached client retention, and what do you do to build relationships that lead to repeat engagements and long-term trust? 7. After more than 25 years of building and leading PotentialSquared, where do you find yourself most challenged today as a consulting firm owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? *********************************************************************Know more about Colin HunterWebsite Link: http://www.potential2.com/Connect with Colin Hunter on LinkedInLinkedIn link: https://www.linkedin.com/in/colinhunter/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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375
How to Scale a Professional Services Firm Through Adaptability With Bob Kulhan
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many professional services firms struggle to stand out in crowded markets. Bob Kulhan took a different approach. By combining the principles of improvisation with leadership development and business growth consulting, Bob built Business Improv® into a globally recognized consultancy while also helping companies grow through his work with Organized Growth. His experience spans leadership development, sales, operations, team performance, and organizational growth. In this conversation, we discuss how firm leaders can differentiate their expertise, build stronger client relationships, develop adaptable teams, and create sustainable growth without losing what makes their business unique. Proposed Interview Structure: 1. What got you into consulting, and how did you turn a background in professional improvisation into successful consulting and growth businesses? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring in Business Improv® or Organized Growth? 4. You've built a business around a very distinctive expertise. How have you positioned yourself in the market and what has worked best for attracting new clients? Current Acquisition Channels: Referral, Webinars, Podcast (guesting), Speaking engagements Sub Question: What role do you think podcasting can play for professional services firms looking to build trust, authority, and visibility? 5. When you're speaking with a potential client, what does your process look like for turning interest into a long-term engagement? 6. You've worked with many organizations over multiple years. What has been the key to retaining clients, deepening relationships, and continuing to create value over time? 7. After more than 25 years building consulting businesses, where do you find yourself most challenged today as a founder and firm leader, if at all? 8. Looking ahead, where do you see the biggest opportunity for your work over the next few years? *********************************************************************Know more about Bob KulhanWebsite Link: http://www.organizedgrowth.com/Connect with Bob Kulhan on LinkedInLinkedIn link: https://www.linkedin.com/in/bob-kulhan-0226a01/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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374
How to Build Predictable Revenue Through Sales Systems With Steve Heroux
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most professional services firms have systems for operations, finance, and delivery, but sales is often still driven by personality, instinct, and inconsistent habits. Steve Heroux believes that’s one of the biggest reasons firms struggle to scale predictably.As the creator of The System of Selling™, Steve works with leadership teams at B2B and professional services companies to install structure, accountability, and visibility into the sales function. His framework focuses on helping firms move away from reactive, founder-dependent selling toward a repeatable growth system built for long-term scale.In this conversation, Steve breaks down why traditional sales training often fails, what consulting and advisory firms misunderstand about sales leadership, how trust is built with clients over time, and why the firms that win long-term are the ones that systemize growth without losing the human side of relationships.Proposed Interview Structure: 1. What got you into sales consulting in the first place, and what experiences led you to build The System of Selling™?2. What specific problem are you helping professional services firms solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and inside those firms, who usually makes the decision to bring you in?4. You’ve built strong visibility through Vistage, speaking engagements, LinkedIn, and your books. What’s worked best for you when it comes to attracting consulting and advisory clients? Current Acquisition Channels: Speaking engagements Sub Question: What do you think about podcasting as a marketing tool for consultants and professional services firms?5. Professional services firms often have long sales cycles, multiple stakeholders, and a lot of trust-building before a deal happens. How do you personally approach sales conversations and bring opportunities across the finish line?6. Once a client starts working with you, how do you make sure they continue seeing value, stay engaged long term, and keep coming back over time?7. Where do you find yourself most stuck right now as a consultant and business owner, if at all?8. Looking ahead, where do you see the biggest opportunity for sales consulting and professional services firms over the next few years?*********************************************************************Know more about Steve HerouxWebsite Link: https://thesalescollective.com/Connect with Steve Heroux on LinkedInLinkedIn link: https://www.linkedin.com/in/steveheroux1Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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373
Build a Profitable Services Firm Through Value-Based Pricing & Client Trust With Danielle Putnam
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Danielle Putnam has spent more than 15 years leading The New Flat Rate, helping service businesses improve profitability through pricing, operational systems, and customer experience. Under her leadership, the company has become one of the most recognized names in residential services pricing strategy. What makes Danielle's perspective especially valuable is her close connection to the businesses she serves. Coming from a family of contractors and remaining deeply involved with owners across the industry, she brings practical insight into what actually drives sustainable growth, not just higher revenue. Throughout the conversation, Danielle shares lessons on building long-term client relationships, leading teams through change, creating trust through transparency, and helping firms move beyond competing on price alone. Proposed Interview Structure: 1. What led you into the home services industry, and what ultimately inspired you to build The New Flat Rate? 2. What specific problem are you helping clients solve today, and what did you see in the market that convinced you this problem wasn't being addressed properly? 3. Who are your ideal clients today, and what traits tend to separate the companies that successfully transform from those that struggle to get results? 4. How do clients typically find The New Flat Rate, and what's worked best for building trust and attracting new business over the years? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements, Cold outreach Sub Question: You've built visibility through speaking, writing, industry involvement, and content. What role do you think podcasting can play as a business development tool for professional services firms? 5. Many firms struggle to turn expertise into a repeatable offer that clients actually buy. How did you package The New Flat Rate into a system that scales, and how do you typically move prospects from interest to becoming clients? 6. As your company has grown, how have you maintained strong client relationships and consistent customer outcomes while scaling the business? 7. As a CEO and industry leader, where do you find yourself most challenged today, if at all? 8. Looking ahead, where do you see the biggest opportunity for helping service firms become more profitable and sustainable over the next few years? *********************************************************************Know more about Danielle PutnamWebsite Link: http://www.thenewflatrate.comConnect with Danielle Putnam on LinkedInLinkedIn link: https://www.linkedin.com/in/daniellekoop/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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372
How to Build a Consulting Firm on Trust, Referrals, and Long-Term Client Relationships With Dr. Steven E. Jones
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Professional services firms are ultimately built on trust. Few people understand that better than Dr. Steven E. Jones. For nearly three decades, Steven has advised senior leaders across government agencies, nonprofits, philanthropic organizations, and mission-driven businesses. Through executive coaching, leadership development, facilitation, and organizational transformation work, he has developed a reputation for helping clients solve complex challenges while creating lasting partnerships that span years, and often decades. What makes Steven's story especially relevant for firm leaders is how he has grown his practice through relationships, referrals, and consistent results. Rather than relying on aggressive sales tactics, he has focused on becoming a trusted advisor whose clients continue to return as their organizations evolve. In this episode, we'll explore how consultants can build credibility, win high-value engagements, retain clients over the long term, and create firms that generate impact and sustainable growth. Proposed Interview Structure: 1. Steven, you've built a consulting and coaching business that's lasted for decades. What originally led you into consulting, and what convinced you there was an opportunity to build a business around your expertise? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically holds the decision-making power when it comes to hiring you or your firm? 4. Your business appears to have been built largely through relationships and reputation. How do new clients typically find you, and what has worked best for generating new business over the years? Current Acquisition Channels: Referral, Podcast (hosting), Speaking engagements Sub Question: You're also a co-host of the Missing Conversations podcast. What do you think about podcasting as a business development and relationship-building tool for professional services firms? 5. Many consulting and coaching engagements involve multiple stakeholders, long buying cycles, and significant trust-building. How do you typically move prospects from an initial conversation to a signed engagement? 6. One of the most impressive aspects of your career is the number of long-term client relationships you've maintained. How do you retain clients, create repeat engagements, and build the kind of trust that keeps clients coming back year after year? 7. Even after decades in consulting, where do you find yourself most challenged today when it comes to growing and evolving your firm? 8. Looking ahead, where do you see the biggest opportunities for your work over the next few years? *********************************************************************Know more about Dr. Steven E. JonesWebsite Link: http://altusgrowth.com/Connect with Dr. Steven E. Jones on LinkedInLinkedIn link: https://www.linkedin.com/in/stevensejconsulting/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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371
How to Build a Professional Services Firm Around Measurable Outcomes with Myra Khanna
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Before becoming an entrepreneur, Myra Khanna spent years in private equity and venture capital, helping deploy nearly $4 billion globally and generating significant returns on mature investments. Evaluating businesses at scale gave her a unique perspective on what creates sustainable performance inside organizations. That experience led her to launch Sama, a coaching platform designed to help organizations improve leadership capability, employee engagement, and business performance through measurable coaching outcomes. At a time when buyers increasingly demand proof of impact, Sama has built its reputation around demonstrating real results rather than simply delivering programs. In this conversation, we'll discuss how Myra transitioned from investor to founder, what she's learned about building a professional services business, how she wins and retains enterprise clients, and why the future of leadership development will be shaped by data, accountability, and measurable impact.Proposed Interview Structure: 1. You spent years in private equity and venture capital before founding Sama. What motivated you to make the leap from investing in businesses to building one yourself? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring Sama in and invest in coaching programs? 4. How do clients typically find Sama, and what's worked best for generating trust and attracting new business in what has become a very competitive market? Sub Question: You've invested heavily in webinars, thought leadership, and educational content. What role do you think podcasts can play in helping professional services firms build authority and win new business? 5. Many enterprise engagements involve multiple stakeholders, long buying cycles, and competing priorities. How do you typically move prospects from an initial conversation to becoming a client? 6. Once a client starts working with Sama, how do you build long-term relationships, demonstrate ongoing value, and create the kind of results that keep clients coming back? 7. As the founder and CEO of Sama, where do you find yourself most stuck right now, if at all? 8. Looking ahead, where do you see the biggest opportunity for executive coaching and leadership development over the next few years? *********************************************************************Know more about Myra KhannaWebsite Link: https://sama.io/Connect with Myra Khanna on LinkedInLinkedIn link: https://www.linkedin.com/in/myra-khanna-24172714/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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370
Build a Professional Services Firm Through Trust, Relationships and Leadership With Farid Mohsini
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Farid Mohsini's path into business leadership started long before launching Unit 7 Consulting. After entering the workforce through the mortgage and real estate industries, he developed a deep appreciation for communication, client relationships, and the discipline required to build a successful business career. Following a life-changing move to California, Farid studied theology, deepened his leadership philosophy, and later helped launch a nonprofit organization focused on creating sustainable businesses that served local communities. Those experiences shaped his belief that strong businesses are built on trust, service, and long-term relationships. Today, as CEO of Unit 7 Consulting, Farid works alongside major organizations in the Orange County market while continuing to focus on leadership, business development, and creating meaningful impact through business. This conversation explores what it takes to build a professional services firm that clients trust and continue to come back to. Proposed Interview Structure: 1. What got you into business leadership and eventually led you to build and lead Unit 7 Consulting? 2. What specific problem are you helping clients solve today through Unit 7 Consulting, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically holds the decision-making power when it comes to bringing your team in? 4. How do new clients usually find you, and what has worked best for generating opportunities and building credibility in the market? Current Acquisition Channels: Cold outreach Sub Question: Podcasting has become a popular way for professional services firms to build trust and authority. What role do you think podcasts can play in helping firms grow? 5. Many professional services engagements involve multiple stakeholders and a long decision-making process. How do you typically build trust and turn opportunities into signed clients? 6. Once you've won a client, how do you make sure they continue to see value, stay engaged, and develop into long-term relationships? 7. As CEO of Unit 7 Consulting, where do you find yourself most challenged right now when it comes to growing the business or leading the firm? 8. Looking ahead, where do you see the biggest opportunities for consulting and business leadership over the next few years? *********************************************************************Know more about Farid MohsiniWebsite Link: http://www.unit7inc.com/Connect with Farid Mohsini on LinkedInLinkedIn link: https://www.linkedin.com/in/farid-mohsini-bb924128b/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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369
How to Turn Compliance Into a Strategic Advantage for Professional Services Clients With Lee Bryan
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Lee Bryan is the founder and CEO of Arcus Compliance, a regulatory strategy firm that helps companies gain and maintain market access across the UK and European Union. Working with businesses in sectors ranging from cosmetics and personal care to novel nicotine products and consumer electronics, Lee specializes in helping brands navigate increasingly complex regulatory environments. What makes Lee's approach stand out is his belief that compliance should not be treated as a legal checkbox. Instead, he teaches companies how to use regulatory strategy as a competitive advantage. Through his ARC Methodology, Lee helps businesses build systems that strengthen trust, reduce risk, and support long-term growth. In this conversation, we explore how Lee built a highly specialized professional services firm, how he attracts and retains clients in a technical industry, and why the future of compliance consulting may be shaped as much by technology and AI as by regulation itself. Proposed Interview Structure: 1. What got you into consulting, and how did that journey eventually lead to founding Arcus Compliance? 2. What specific problem are you helping clients solve today, and why is solving that problem so important to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring you in and hire your team? 4. How do clients typically find you, and what's worked best for attracting new business in such a specialized and highly regulated industry? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements, Cold outreach Sub Question: What do you think about podcasts as a marketing tool for professional services firms and subject matter experts? 5. When a prospect realizes they may have a compliance or market access challenge, how do you guide them through the buying process and ultimately win the engagement? 6. Once you're working with a client, how do you make sure they continue seeing value, keep coming back, and build a long-term relationship with your firm? 7. As you've grown Arcus Compliance, where do you find yourself most challenged right now as a professional services founder, if at all? 8. Looking ahead, where do you see the biggest opportunity for regulatory strategy, compliance, and market access over the next few years? *********************************************************************Know more about Lee BryanWebsite Link: https://arcuscompliance.com/Connect with Lee Bryan on LinkedInLinkedIn link: https://www.linkedin.com/in/leejohnbryan/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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368
How to Build a Firm That Survives Industry Change and Creates Recurring Revenue With Kevin Price
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most business owners experience one major market shift during their career. Kevin Price has successfully navigated several. Since founding AccuCode in 1995, Kevin has consistently evolved his business ahead of changing customer demands. What began as a reseller of barcode technology grew into a diversified technology services company with SaaS offerings, managed services, field service operations, and enterprise mobility solutions. For founders, managing partners, and CEOs of professional services firms, Kevin's journey offers practical lessons on innovation, recurring revenue, client retention, and building an organization that remains relevant as industries change. We'll explore how he identifies opportunities, scales new business models, and leads growth over the long term. Proposed Interview Structure: 1. What got you into entrepreneurship, and what led you to start AccuCode from your basement back in 1995? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically holds the decision-making power to bring AccuCode in and engage your team? 4. Over the years, what have been the most effective ways you've attracted new clients and grown the business? Current Acquisition Channels: Referral, Content Sub Question: Many professional services firms are investing in thought leadership and podcasting. What role do you think podcasts can play in building trust, authority, and new business opportunities? 5. Enterprise technology and services often involve long sales cycles and multiple stakeholders. How do you typically move opportunities from an initial conversation to a signed engagement? 6. You've maintained client relationships across decades of industry change. How do you retain clients, keep them coming back, and build long-term partnerships instead of one-time engagements? 7. After building and scaling multiple successful businesses, where do you find yourself most challenged right now as a founder and CEO, if at all? 8. Looking ahead, where do you see the biggest opportunities for enterprise technology, SaaS, and business automation over the next few years? *********************************************************************Know more about Kevin PriceWebsite Link: http://www.accucode.comConnect with Kevin Price on LinkedInLinkedIn link: https://www.linkedin.com/in/kevinpriceaccucode/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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367
How to Build a Predictable New Business Engine for Professional Services Firms With Gabe Lullo
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many professional services firms hit a growth ceiling because new business depends too heavily on referrals, founder relationships, and inconsistent networking efforts. Gabe Lullo has spent his career helping organizations solve that problem by building repeatable business development systems that generate opportunities consistently. As CEO of Alleyoop, Gabe combines people, process, and technology to help companies create pipeline at scale. His approach is rooted in sales fundamentals, disciplined execution, and a belief that business growth is ultimately driven by human relationships, not shortcuts. In this conversation, we explore what leaders of professional services firms can learn from modern outbound sales, how to build teams that scale beyond the founder, and why leadership is often the biggest growth constraint inside successful firms. Proposed Interview Structure: 1. What got you into sales and business development, and how did that eventually lead to building Alleyoop? 2. What specific problem are you helping clients solve today, and why is solving that problem so important to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring Alleyoop in and engage your team?4. You've built a strong personal brand and a large audience on LinkedIn. How do clients typically find you today, and what has worked best when it comes to generating new business for Alleyoop? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Podcast (hosting), Speaking engagements, Cold outreach Sub Question: You're also the host of the Do Hard Things Podcast. What role do you think podcasting can play for founders and leaders of professional services firms looking to grow their business? 5. Professional services firms often struggle to build a repeatable sales process. How do you move prospects from initial interest to signed client, and what can firm leaders learn from your approach? 6. Once a client starts working with Alleyoop, how do you make sure they continue seeing value, stay engaged, and become long-term clients? 7. You've built sales teams, scaled businesses, and now run both an agency and a podcast. Where do you find yourself most challenged right now as a business owner, if at all? 8. Looking ahead, where do you see the biggest opportunities for outbound sales, demand generation, and business development over the next few years? *********************************************************************Know more about Gabe LulloWebsite Link: http://www.alleyoop.ioConnect with Gabe Lullo on LinkedInLinkedIn link: https://www.linkedin.com/in/lullo/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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366
How to Build More Trusted Leaders and Stronger Client Relationships With Mary Olson-Menzel
Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-lv/ ********************************************************** Mary Olson-Menzel is the Founder and CEO of MVP Executive Development, executive coach, leadership advisor, speaker, and USA Today bestselling author of What Lights You Up? In this episode of The Principal Podcast, we explore how professional services leaders can build firms rooted in trust, alignment, and long-term relationships. Mary shares insights from years of coaching executives, founders, and leadership teams through growth, career transitions, organizational change, and leadership development, while building a consulting business powered by relationships, reputation, and human connection. ********************************************************** Links: StreamYard (for guest): https://streamyard.com/miyn4rf9w9 YouTube (for sharing): https://www.youtube.com/watch?v=U7rIfwzAyzU Apply to be a guest: https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/ ********************************************************** Mary's Bio: Mary Olson-Menzel is the Founder and CEO of MVP Executive Development, a leadership development and executive coaching firm specializing in executive coaching, leadership development, career coaching, and organizational transformation. She is an executive coach, speaker, facilitator, and the USA Today bestselling author of What Lights You Up? Illuminate Your Path and Take the Next Big Step in Your Career. Mary has worked with executives and leadership teams across communications, healthcare, media, consumer products, private equity, non-profits, and other professional services sectors. Mary is also affiliated with Marshall Goldsmith’s 100 Coaches Agency and regularly lectures on leadership and career development at NYU. Her work focuses on helping leaders and organizations create stronger cultures, more aligned leadership teams, and sustainable long-term growth. ********************************************************** Show Notes: Mary Olson-Menzel has spent more than a decade advising executives, founders, and leadership teams on how to grow stronger organizations and more effective leaders. Through MVP Executive Development, she works with firms across industries including consulting, communications, healthcare, media, private equity, and professional services. Her work sits at the intersection of leadership, career development, and organizational growth. Rather than approaching leadership as a purely operational challenge, Mary focuses on helping leaders create alignment between purpose, performance, and long-term business success, something increasingly important for firms competing in fast-changing markets. In this conversation, we discuss how professional services firms can build trust-based client relationships, how leadership consulting businesses scale through credibility and thought leadership, and why humane leadership is becoming a differentiator for firms that want to attract both clients and top talent. ********************************************************** Proposed Interview Structure: 1. What originally pulled you into executive coaching and leadership development, and how did that evolve into building MVP Executive Development? 2. What specific problem are you helping leaders and organizations solve today, and why does solving that problem matter so personally to you? 3. Who are your ideal clients today, and who usually makes the decision to bring you in for leadership consulting or executive coaching? 4. You’ve built a strong brand through relationships, speaking, LinkedIn, and thought leadership. What has worked best for you when it comes to attracting new clients and building credibility in the professional services space? Current Acquisition Channels: Referral, Content, Webinars, Speaking engagements Sub Question: What role do you think podcasting can play for consultants, coaches, and professional services firms trying to build authority and trust in their market? 5. Executive coaching is a relationship-driven business with long trust cycles. How do you typically build enough trust to move from an initial conversation into a long-term client engagement? 6. How do you retain clients over time and continue creating value so organizations keep coming back and deepening the relationship with you? 7. Where do you find yourself most stuck right now as a leadership consultant and business owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for executive coaching and leadership development over the next few years?
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365
How to Build More Trusted Leaders and Stronger Client Relationships With Mary Olson-Menzel
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Mary Olson-Menzel has spent more than a decade advising executives, founders, and leadership teams on how to grow stronger organizations and more effective leaders. Through MVP Executive Development, she works with firms across industries including consulting, communications, healthcare, media, private equity, and professional services.Her work sits at the intersection of leadership, career development, and organizational growth. Rather than approaching leadership as a purely operational challenge, Mary focuses on helping leaders create alignment between purpose, performance, and long-term business success, something increasingly important for firms competing in fast-changing markets.In this conversation, we discuss how professional services firms can build trust-based client relationships, how leadership consulting businesses scale through credibility and thought leadership, and why humane leadership is becoming a differentiator for firms that want to attract both clients and top talent.Proposed Interview Structure: 1. What originally pulled you into executive coaching and leadership development, and how did that evolve into building MVP Executive Development?2. What specific problem are you helping leaders and organizations solve today, and why does solving that problem matter so personally to you?3. Who are your ideal clients today, and who usually makes the decision to bring you in for leadership consulting or executive coaching?4. You’ve built a strong brand through relationships, speaking, LinkedIn, and thought leadership. What has worked best for you when it comes to attracting new clients and building credibility in the professional services space? Current Acquisition Channels: Referral, Content, Webinars, Speaking engagements Sub Question: What role do you think podcasting can play for consultants, coaches, and professional services firms trying to build authority and trust in their market?5. Executive coaching is a relationship-driven business with long trust cycles. How do you typically build enough trust to move from an initial conversation into a long-term client engagement?6. How do you retain clients over time and continue creating value so organizations keep coming back and deepening the relationship with you?7. Where do you find yourself most stuck right now as a leadership consultant and business owner, if at all?8. Looking ahead, where do you see the biggest opportunity for executive coaching and leadership development over the next few years?*********************************************************************Know more about Mary Olson-MenzelWebsite Link: https://mvpexec.com/Connect with Mary Olson-Menzel on LinkedInLinkedIn link: https://www.linkedin.com/in/mary-olson-menzel-mvpexec/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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364
How to Scale a Professional Services Firm Through Better People With Kendra Prospero
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Many founders invest heavily in business development, delivery, and operations, but struggle when growth begins to outpace their people systems. Hiring becomes inconsistent, managers are stretched thin, and turnover starts creating hidden costs that slow momentum.Kendra Prospero has spent more than fifteen years helping growing companies solve exactly those problems. As Founder and CEO of Turning the Corner HR, she pioneered a fractional HR model that gives small and mid-sized businesses access to experienced HR leadership, recruiting expertise, and leadership development without the cost of a full executive team.In this conversation, Kendra shares what she's learned about building scalable organizations, retaining top talent, developing stronger leaders, and helping founders move from reactive people management to strategic growth. For professional services leaders, it's a practical discussion about one of the most important assets in any firm: people.Proposed Interview Structure: 1. What got you into consulting, and what inspired you to build Turning the Corner HR back in 2011 when the fractional HR model was still relatively uncommon?2. What specific problem are you helping clients solve, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who typically holds the decision to bring you in or hire your team?4. How do clients typically find Turning the Corner HR, and what's worked best for attracting new business that other professional services firm owners could learn from? Current Acquisition Channels: Referral, Content, Podcast (hosting), Speaking engagements Sub Question: You've built a strong personal brand through speaking and thought leadership. What role do you think podcasting can play as a marketing tool for professional services firms?5. Professional services often involve long sales cycles and trust-based buying decisions. What's your approach to turning conversations into long-term client engagements?6. Once a client starts working with you, how do you make sure they keep coming back? What systems or practices have helped you build long-term client relationships and strong retention?7. As the founder of a growing HR and leadership consulting firm, where do you find yourself most stuck right now, if at all?8. Looking ahead, where do you see the biggest opportunity for HR consulting, recruiting, and leadership development over the next few years?*********************************************************************Know more about Kendra ProsperoWebsite Link: http://www.turningthecornerhr.comConnect with Kendra Prospero on LinkedInLinkedIn link: https://www.linkedin.com/in/kendraprospero/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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363
How to Reduce Burnout & Create High-Performance Organizations Through Flow With Kate Visconti
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Kate Visconti has spent more than 25 years helping organizations navigate growth, transformation, and change. Her experience spans leadership roles across consulting, technology, financial services, higher education, nonprofits, and government, including serving as a Principal at PwC.After experiencing burnout despite achieving significant career success, Kate began questioning many of the assumptions that drive professional services firms. That experience ultimately led her to found Five to Flow, a consulting firm focused on helping organizations improve performance by addressing the underlying systems that influence how people work.Today, Kate helps leaders create healthier, more productive organizations through a framework built around five core elements: People, Culture, Process, Technology, and Analytics. Her work combines consulting, executive coaching, neuroscience, and organizational transformation to help businesses improve employee experience, client outcomes, and sustainable growth.Proposed Interview Structure: 1. What got you into consulting, and how did that journey eventually lead you to founding Five to Flow?2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally?3. Who are your ideal clients today, and who typically holds the decision to bring you in and hire your team?4. How do clients typically find Five to Flow, and what's worked best for attracting new business that other professional services firm leaders could learn from? Current Acquisition Channels: Referral, Webinars, Speaking engagements Sub Question: You've invested heavily in thought leadership and content. What role do you think podcasting can play as a business development tool for consultants, coaches, and professional services firms?5. Professional services often involve long sales cycles and multiple stakeholders. How do you typically build trust and move opportunities from an initial conversation to a signed engagement?6. Once a client starts working with you, how do you ensure they keep coming back, continue seeing value, and develop into long-term client relationships?7. As the founder of Five to Flow, where do you find yourself most stuck right now, if anywhere?8. Looking ahead, where do you see the biggest opportunity for helping organizations create healthier, higher-performing workplaces over the next few years?*********************************************************************Know more about Kate ViscontiWebsite Link: https://fivetoflow.com/Connect with Kate Visconti on LinkedInLinkedIn link: https://www.linkedin.com/in/katevisconti-servant-leader-thought-leader-creator-five-to-flow/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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362
How to Build a Category-Leading Firm Through Deep Industry Expertise With Stephane Budel
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Stephane Budel is the Founding Partner of DeciBio, a leading strategy consulting and market intelligence firm serving the life sciences, diagnostics, and precision medicine industries. Since founding the firm in 2009, he has advised organizations ranging from disruptive startups to Fortune 500 companies on growth strategy, portfolio planning, market expansion, and transactions. What makes Stephane's journey particularly relevant for professional services leaders is how he built DeciBio into a recognized authority within a highly technical niche. Through deep expertise, proprietary market intelligence, and consistent thought leadership, DeciBio has earned the trust of senior executives across one of the most complex industries in the world. In this conversation, we explore how specialized firms can differentiate themselves, build long-term client relationships, create sustainable growth, and position themselves as indispensable advisors in their markets. Proposed Interview Structure: 1. What led you from scientific research into consulting, and what ultimately convinced you to build DeciBio?2. What is the core problem DeciBio helps clients solve at the intersection of science, strategy, and patient impact? And why does that matter to you personally?3. Who are your ideal clients today, and who usually holds the decision to bring DeciBio in and hire your team?4. DeciBio has become one of the most respected firms in a highly specialized market. How have you built authority, trust, and visibility over the years?Current Acquisition Channels: Referral, Content, Speaking engagements, Relationships?What role do you think podcasts can play as a business development and authority-building tool for professional services firms operating in technical industries?5. When you're selling high-value advisory work to senior executives, what does your sales process typically look like from first conversation to signed engagement?6. Many professional services firms struggle to turn projects into long-term relationships. How do you retain clients, keep them coming back, and build trusted advisor relationships over time?7. What is the hardest part of scaling a specialized professional services firm without diluting the expertise, judgment, and culture that made it successful? And what is your biggest challenge right now, if at all?8. Looking ahead, what do you see as the biggest growth opportunity for DeciBio, and how are you planning to capitalize on it?*********************************************************************Know more about Stephane BudelWebsite Link: http://www.decibio.com/Connect with Stephane Budel on LinkedInLinkedIn link: https://www.linkedin.com/in/budel/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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361
How to Build a Firm Clients Trust to Execute, Not Just Advise With Donald Jacobson
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Donald Jacobson is the Founder and CEO of Knight Eagle Consulting Services (KECS), an execution-led strategic advisory firm serving organizations facing growth challenges, operational complexity, governance issues, and market expansion. Unlike many advisory firms that stop at recommendations, KECS stays engaged through implementation, helping leadership teams build systems that continue to perform long after the engagement ends.Drawing on a background that spans military service, healthcare operations, veteran advocacy, workforce development, and executive leadership, Donald has built a firm around a simple principle: execution creates trust. His team works directly with CEOs, founders, boards, nonprofits, and public-sector organizations navigating complex decisions where mistakes can be costly.In this conversation, Donald shares lessons from building a professional services firm in a crowded market, developing long-term client relationships, expanding service offerings, and positioning a firm around measurable outcomes rather than deliverables.Proposed Interview Structure: 1. What got you into consulting and advisory work, and what ultimately led you to launch Knight Eagle Consulting Services?2. What specific problem are you helping clients solve today, and why is solving that problem personally important to you?3. Who are your ideal clients today, and who usually makes the decision to bring your firm into an engagement?4. You've built a strong reputation around execution, trust, and operational leadership. How do clients typically find you, and what's worked best for generating opportunities?Current Acquisition Channels: Referral, Content, Podcast (guesting), Cold outreach, Network within Global ChamberSub Question: What role do you think podcasts can play as a business development and credibility-building tool for professional services firms?5. Your engagements often involve CEOs, founders, and boards facing complex decisions. How do you earn trust and navigate the journey from first conversation to signed engagement?6. How do you build long-term client relationships, retain clients over time, and create the kind of trust that keeps them coming back when new challenges arise?7. Where do you find yourself most stuck right now as a professional services firm owner, if at all?8. Looking ahead, where do you see the biggest opportunity for Knight Eagle Consulting Services and the type of execution-led advisory work you do over the next few years?*********************************************************************Know more about Donald JacobsonWebsite Link: https://knighteagleconsulting.com/Connect with Donald Jacobson on LinkedInLinkedIn link: https://www.linkedin.com/in/djacobsonjr/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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360
How to Build a Leadership Advisory Firm That Wins Long-Term Clients With Regan Bach
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Regan Bach has spent nearly twenty years helping leaders, teams, and organizations perform at a higher level. Through Better Faster Further and Irontree Consulting, he works with founders, executives, and leadership teams to improve organizational effectiveness, leadership capability, culture, and performance. What makes Regan's approach unique is his belief that business performance and human performance cannot be separated. While many advisors focus exclusively on strategy or execution, Regan works at the intersection of leadership, organizational development, executive coaching, and personal effectiveness to help clients create lasting change. In this conversation, we explore how Regan built multiple advisory businesses, developed relationships with some of the world's most recognized organizations, retained clients over the long term, and continues to evolve his services as leadership challenges become increasingly complex. Proposed Interview Structure: 1. What originally got you into consulting and advisory work, and how did that evolve into building firms like Better Faster Further and Irontree Consulting? 2. What specific problem are you helping clients solve today, and why does solving that problem matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring you in or hire your firm? 4. You've built relationships with some of the most recognized companies in the world. How do clients typically find you today, and what has been the most effective growth channel for your business? Current Acquisition Channels: Referral, Content, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: Many professional services firms are exploring podcasting as a growth strategy. What role do you think podcasts can play in building authority, trust, and client relationships? 5. Professional services sales often involve multiple conversations and stakeholders before an engagement begins. What does your sales process look like, and how do you build enough trust to win the work? 6. A lot of firms can win a client once, but far fewer can keep them for years. How have you built long-term client relationships, and what do you do to make sure clients continue coming back? 7. As someone who has built multiple advisory businesses, where do you find yourself most challenged or stuck right now as a business owner, if at all? 8. Looking ahead, where do you see the biggest opportunity for leadership development, executive coaching, and organizational consulting over the next few years? *********************************************************************Know more about Regan BachWebsite Link: https://www.betterfasterfurther.com/Connect with Regan Bach on LinkedInLinkedIn link: https://www.linkedin.com/in/reganbach/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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359
How to Build Stronger Leaders & Longer-Lasting Client Relationships With Trayton Vance
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Trayton Vance has spent more than two decades helping organisations improve performance through leadership coaching, cultural transformation, and practical people development. Through Coaching Focus Group, he partners with CEOs, HR leaders, and executive teams looking to create stronger alignment, better collaboration, and more resilient organisations. What makes Trayton’s approach different is its practicality. Rather than relying on theory-heavy leadership frameworks, his work focuses on real-world implementation, helping firms embed coaching behaviours into the everyday way leaders communicate, manage performance, and build trust internally. Before founding Coaching Focus Group, Trayton served as a Royal Marine Officer and later worked with McKinney Rogers International, advising global organisations on performance and change. That operational background continues to shape the direct, grounded way he approaches leadership and business growth today.Proposed Interview Structure: 1. What originally pulled you into the world of coaching and leadership development after your time in the Royal Marines?2. What specific problem are you helping clients solve today, and why does solving that problem matter to you personally?3. Who are your ideal clients today, and inside those organisations who usually makes the decision to bring you in?4. You’ve built Coaching Focus Group over more than two decades. What has worked best when it comes to attracting professional services clients consistently? Current Acquisition Channels: Referral, Content, Webinars Sub Question: What’s your view on podcasting as a marketing tool for consultants, coaches, and other professional services firms today?5. When you’re speaking with organisations about leadership or culture transformation, what helps you build enough trust and credibility to win the engagement?6. You’ve clearly built long-term relationships with clients over the years. What do you do to retain clients, keep them coming back, and make the relationship valuable over time?7. Where do you find yourself most stuck right now as a consultant and business owner, if at all?8. Looking ahead, where do you see the biggest opportunity for leadership coaching and organisational culture work over the next few years?*********************************************************************Know more about Trayton VanceWebsite Link: https://www.coaching-focus.com/Connect with Trayton Vance on LinkedInLinkedIn link: https://www.linkedin.com/in/traytonvance/Apply to be a guest on The Principal Podcast:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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358
How to Build AI-Native Consulting Businesses (Not AI-Enabled Ones) With Andrew Bird
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most firms are approaching AI the wrong way. They’re layering it on top of existing services instead of rethinking how value is created. Andrew has spent the last seven years doing the opposite, building AI-native platforms from scratch across legal, healthcare, education, and governance. He operates at the intersection of product strategy and consulting, with full P&L ownership across a multi-platform portfolio. That changes the perspective. This isn’t theory or advisory, it’s direct exposure to where AI breaks, where it scales, and where money is actually made. In this episode, we unpack the structural shift happening in consulting: from billable hours to intelligent systems, from advisory to productized intelligence, and from AI as a feature to AI as the foundation.**********************************************************************Proposed Interview Questions: 1. What got you into consulting, and how did that evolve into building AI-native platforms instead of staying purely advisory? 2. What specific problem are you solving for your clients today, and why does it matter so much for you personally to solve it? 3. Who are your ideal clients today, and who typically holds the decision to bring you in? 4. How do clients typically find you, and what’s worked best for you to attract high-level engagements? Current Acquisition Channels: Content, Google Ads, Podcast (guesting) Sub Question: What do you think about podcasting as a marketing tool for consultants working in AI or complex industries? 5. When you’re selling AI-native transformation at board level, how do you move from initial interest to actual buy-in? 6. Once you’re working with a client, how do you retain them, keep them coming back, and build long-term relationships? 7. Where do you find yourself most stuck right now as a consultant operating across multiple AI platforms and markets (if at all)? 8. Looking ahead, where do you see the biggest opportunity for AI-native consulting and product-led advisory over the next few years?*********************************************************************Know more about Andrew BirdWebsite Link: https://wachump.orgConnect with Andrew Bird on LinkedInLinkedIn link: https://www.linkedin.com/in/andrewgbird/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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357
How to Win and Retain High-Stakes Healthcare Consulting Clients With Fady Sahhar
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Fady Sahhar has spent decades operating at the intersection of healthcare policy, strategy, and execution. Through XtraGlobex, he works with organizations navigating Medicare, Medicaid, and long-term services, helping them turn regulatory complexity into strategic advantage. His work is grounded in both analytical rigor and hands-on leadership. What stands out in Fady’s approach is his ability to connect macro-level policy shifts with on-the-ground operational realities. Whether it’s rate setting, managed care, or home-based services, he brings a clear perspective on how organizations can position themselves ahead of change rather than reacting to it. For consulting firm owners, this is a case study in specialization. Fady’s career shows what happens when you go deep into a sector, build credibility over time, and align strategy with real-world impact, especially in industries where stakes, regulation, and complexity are all high.**********************************************************************Proposed Interview Questions: 1. What got you into consulting, and specifically into healthcare and policy-driven environments? 2. What specific problem are you helping your clients solve today, and why does solving that matter so much to you personally? 3. Who are your ideal clients, and who typically holds the decision-making power to bring you in? 4. How do clients typically find you, and what’s worked best for you to attract business in such a specialized, policy-heavy space? Current Acquisition Channels: Content, Podcast (hosting), Speaking engagements Sub Question: You’re also a podcaster, how do you see podcasting as a marketing tool in the healthcare consulting world? 5. In your world, sales cycles are complex and often involve multiple stakeholders, how do you build trust and move engagements forward? 6. How do you retain clients over time, what do you do to ensure they keep coming back and that you build long-term relationships? 7. Where do you find yourself most stuck right now as a consultant in the healthcare policy and strategy space (if at all)? 8. Looking ahead, where do you see the biggest opportunity for your work in healthcare consulting over the next few years?*********************************************************************Know more about Fady SahharWebsite Link: https://www.xtraglobex.com/Connect with Fady Sahhar on LinkedInLinkedIn link: https://www.linkedin.com/in/fadysahhar/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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356
How to Build High-Performing Leadership Teams Through Clear Execution Systems With Megan Renaldo
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Megan Renaldo operates at the intersection of leadership development and operational execution. Her core belief is simple: most organizations don’t have a strategy problem, they have an execution problem. Through her firm, Renaldo & Co., she helps leadership teams cut through noise, align on priorities, and implement systems that drive consistent performance. Her approach is practical and direct. Instead of adding more frameworks or theory, she focuses on clarity, accountability, and behavior change. That includes fixing common breakdowns like unclear ownership, ineffective delegation, and leaders who are stuck operating as individual contributors instead of true team leaders. What stands out is her emphasis on making change stick. Many consultants can run a great workshop or offsite, Megan focuses on what happens after. Her work ensures that alignment translates into action, and that leadership teams build the discipline required to sustain results over time. ********************************************************** Proposed Interview Structure: 1. What got you into consulting, and how did your experience inside organizations shape the way you work today? 2. What specific problem are you helping your clients solve, and why does solving this matter so much to you personally? 3. Who are your ideal clients today, and who typically makes the decision to bring you in? 4. How do clients usually find you, and what’s been most effective in attracting the right kind of leadership teams? Current Acquisition Channels: Referral, Content, Speaking engagements Sub Question: What do you think about podcasts as a marketing tool for consultants and coaches in your space? 5. When you're working with leadership teams and multiple stakeholders, how do you navigate the sales process and bring deals to a close? 6. How do you retain clients over time, what do you do to make sure they keep coming back and build long-term relationships with you? 7. Where do you find yourself most stuck right now as a consultant building Renaldo & Co. (if at all)? 8. Looking ahead, where do you see the biggest opportunity for leadership and performance consulting over the next few years?*********************************************************************Know more about Megan RenaldoWebsite Link: http://renaldoandco.com/Connect with Megan Renaldo on LinkedInLinkedIn link: https://www.linkedin.com/in/megan-renaldo/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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355
How to Build High-Performance Organizations Through Leadership Systems With Marq Neasman Sr.
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Marq Neasman Sr. operates at the intersection of leadership development and business performance. As Managing Principal of his advisory firm, he works with executives to build high-performance leaders and organizations using a structured 4P framework: People, Process, Products, and Profitability. His work is grounded in execution, not theory. Over the past few years, he has delivered hundreds of hours of training and directly contributed to significant financial outcomes for his clients. What stands out is the consistency, clients regularly see 30–60% improvements in key metrics. This conversation focuses on what actually drives performance inside organizations. Not motivation. Not surface-level strategy. But systems, clarity, and leadership discipline that compound over time. ********************************************************** Proposed Interview Structure: 1. What got you into consulting, and how did your early experience shape the way you work with leaders today? 2. What specific problem are you helping your clients solve today, and why does it matter so much for you personally to solve it? 3. Who are your ideal clients, and who typically holds the decision to bring you in or hire your firm? 4. How do clients usually find you, and what has worked best for you in attracting the right opportunities? Current Acquisition Channels: Referral, Content, Google Ads, Podcast (guesting), Speaking engagements, RFPs Sub Question: What’s your perspective on podcasting as a marketing channel for consultants and advisory firms? 5. When you're working with complex organizations, how do you move from initial conversation to actually closing the engagement? 6. How do you retain clients over time, what do you do to make sure they keep coming back and that you build long-term relationships? 7. Where do you find yourself most stuck right now as a consultant, if at all? 8. Looking ahead, where do you see the biggest opportunity for high-performance leadership and organizational advisory over the next few years?*********************************************************************Know more about Marq NeasmanWebsite Link: https://marqneasman.com/Connect with Marq Neasman on LinkedInLinkedIn link: https://www.linkedin.com/in/marqneasman/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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354
How to Build Transformational Cultures Through People-First Leadership With David Liddle
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************David Liddle has spent over two decades at the intersection of people, culture, and conflict resolution. As the founder of The TCM Group, he has built a global consultancy focused on helping organisations create what he calls “transformational cultures”, environments where performance and humanity are not in conflict, but fully aligned. His work challenges the traditional HR operating model. Instead of compliance-driven systems, David advocates for a people-first approach grounded in five domains: people, culture, strategy, justice, and value. This shift is not cosmetic, it’s a structural redesign of how organisations operate and how leaders lead. For consulting firm owners, this conversation goes deeper than HR. It's about positioning culture as a commercial lever. David’s frameworks show how better conversations, better systems, and better leadership directly impact performance, retention, and long-term growth. ********************************************************** Proposed Interview Structure: 1. What got you into consulting, and what led you to focus so deeply on people, culture, and conflict resolution? 2. What specific problem are you solving for your clients today, and why does it matter so much for you personally to fix it? 3. Who are your ideal clients, and who typically holds the decision to bring you in? 4. You’ve built a strong platform with books, events, and thought leadership, what has worked best for you to attract the right clients? Current Acquisition Channels: Referral, Webinars, Podcast (guesting), Speaking engagements Sub Question: What do you think about podcasting as a marketing channel for consultants in the people and culture space? 5. When you’re dealing with large organisations and complex culture change, how do you move from initial conversations to signed engagements? 6. How do you retain clients over time, what do you do to make sure they keep coming back and build long-term relationships with you? 7. Where do you find yourself most stuck right now as a consultant, if at all, especially at the scale you’re operating? 8. Looking ahead, where do you see the biggest opportunity for people, culture, and leadership consulting over the next few years?*********************************************************************Know more about David LiddleWebsite Link: http://www.thetcmgroup.com/Connect with David Liddle on LinkedInLinkedIn link: https://www.linkedin.com/in/liddledavid/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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353
How to Drive Predictable Revenue Growth Through Value-Based Selling With Julie Thomas
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Julie Thomas leads one of the most established sales training and methodology firms in the B2B space. Through the ValueSelling Framework®, her team equips revenue organizations with a structured way to qualify, advance, and close deals based on customer-defined value, not product features or pricing pressure. Her work sits at the intersection of sales strategy, enablement, and execution. The core problem she solves is common: companies with strong offerings but inconsistent sales results. By aligning teams around a shared language and repeatable process, she helps organizations reduce stalled deals, improve forecast accuracy, and increase deal size. What stands out in Julie’s approach is the emphasis on business conversations. In a market where buyers are more informed and selective, her philosophy is clear: sellers must move beyond pitching and become partners in solving meaningful business problems. That shift is what drives both margin and long-term client relationships.**********************************************************************Proposed Interview Questions: 1. What got you into consulting and ultimately into leading ValueSelling Associates? 2. What specific problem are you helping your clients solve, and why does it matter so much for you personally to solve that? 3. Who are your ideal clients today, and who typically holds the decision to bring you in? 4. How do clients typically find you, and what’s worked best to consistently attract the right B2B opportunities? Current Acquisition Channels: Referral, Content, Google Ads, Podcast (guesting), Podcast (hosting), Speaking engagements, Cold outreach Sub Question: What’s your perspective on podcasting as a marketing tool for consultants and sales leaders? 5. When you’re selling to senior revenue leaders with complex buying groups, how do you move from initial interest to a signed engagement? 6. How do you retain clients over time, what do you do to ensure they keep coming back and build long-term relationships with you? 7. Where do you find yourself most stuck right now as a consultant leading ValueSelling (if at all)? 8. Looking ahead, where do you see the biggest opportunity for value-based sales training and consulting over the next few years?*********************************************************************Know more about Julie ThomasWebsite Link: https://www.valueselling.com/Connect with Julie Thomas on LinkedInLinkedIn link: https://www.linkedin.com/in/julieathomas/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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352
How to Drive Sustainable Process Improvement Through Kaizen Systems With Adam Lawrence
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Adam Lawrence has spent over 30 years in process improvement, helping manufacturing and operational teams move beyond one-off wins to sustained performance. As Managing Partner at Process Improvement Partners, he focuses on guiding teams through real change, not just designing it, but embedding it into how the business operates day-to-day.His approach centers on the “Wheel of Sustainability,” a framework designed to prevent the common failure mode of improvement initiatives: drift. Where most consulting stops at recommendations, Adam stays close to execution, ensuring teams have the tools, time, and reinforcement needed to maintain results.For consulting firm owners, Adam’s work is a reminder that value isn’t just in solving problems, it’s in making sure those solutions last. His model blends Lean, Kaizen, and leadership alignment into a repeatable system that drives both cultural and financial impact.**********************************************************************Proposed Interview Questions:1. What got you into consulting, and how did your background in industrial engineering lead you to this work in Lean and Kaizen?2. What specific problem are you solving for your clients when it comes to process improvement, and why does it matter so much for you personally to solve it?3. Who are your ideal clients today, and who typically holds the decision to bring you in?4. How do clients typically find you, and what has worked best for you to build authority in the Lean and process improvement space? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements, Book - "The Wheel of Sustainability" Sub Question: You’ve been featured on podcasts like Gemba Academy, how do you see podcasting as a marketing tool for consultants in your space?5. When you’re selling transformation work that requires deep involvement, how do you build trust and move clients from interest to commitment?6. How do you retain clients over time, what do you do to make sure they keep coming back and that you build long-term relationships?7. Where do you find yourself most stuck right now as a consultant, especially as you continue to grow Process Improvement Partners?8. Looking ahead, where do you see the biggest opportunity for sustainable process improvement over the next few years?*********************************************************************Know more about Adam LawrenceWebsite Link: https://pi-partners.com/Connect with Adam Lawrence on LinkedInLinkedIn link: https://www.linkedin.com/in/adam-t-lawrence/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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351
How to Scale FinTech Safely Through Fractional Compliance Leadership With Ryan Cimo
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Ryan Cimo operates at the intersection of regulation and innovation. After a 25+ year career at M&T Bank, where he led large-scale risk, AML, and operations teams, he stepped out to build Fraxtional, designed to bring executive-level compliance leadership to companies that aren’t ready for full-time hires but can’t afford to get it wrong. Fraxtional’s model is simple but powerful: embed experienced, director-level leaders into high-growth companies on a fractional basis. This allows FinTechs, crypto platforms, and sponsor banks to build credible compliance frameworks early, without slowing down growth or burning capital. What makes Ryan’s approach relevant to consulting leaders is how he positions compliance. Not as a checkbox, but as infrastructure for scale. In regulated industries, trust is the product, and Ryan’s work ensures that trust compounds alongside growth. ********************************************************** Proposed Interview Structure: 1. What got you into consulting after 25+ years inside large financial institutions? 2. What specific problem are you helping clients solve today, and why does solving that matter so much to you personally? 3. Who are your ideal clients, and who typically holds the decision to bring you in or hire a firm like Fraxtional? 4. How do clients typically find Fraxtional, and what has worked best to build credibility in such a trust-driven space? Current Acquisition Channels: Referral, Content, Podcast (hosting), Cold outreach Sub Question: You’ve launched your own podcast, how do you see podcasting fitting into your marketing strategy and the broader consulting space? 5. In regulated industries, trust takes time. How do you move prospects from initial conversation to signing, especially when compliance isn’t always seen as urgent? 6. How do you retain clients over time, what do you do to make sure they keep coming back and that the relationship becomes long-term? 7. Where do you find yourself most stuck right now as you scale Fraxtional as a consulting business (if at all)? 8. Looking ahead, where do you see the biggest opportunity for fractional compliance leadership over the next few years?*********************************************************************Know more about Ryan CimoWebsite Link: https://www.fraxtional.co/Connect with Ryan Cimo on LinkedInLinkedIn link: https://www.linkedin.com/in/ryancimo/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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350
How to Build High-Performing Organizations Through Systemic Leadership With Kari Sulenes
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Kari Sulenes operates at the intersection of leadership, psychology, and organizational design. As the founder of Heartwood Collective, she works with early-stage companies and venture-backed teams to navigate complexity while maintaining clarity, cohesion, and resilience. Her approach challenges the traditional consulting model by focusing not just on strategy, but on how people relate, communicate, and function within the system. Her work is grounded in a simple but often overlooked idea: organizations perform best when they behave like healthy systems. That means individuals sensing what’s needed, communicating effectively, and responding in real time, rather than operating in silos or hierarchy-driven bottlenecks. Kari helps leaders restore this capability, turning dysfunction into alignment. For consulting firm owners, this raises an important question: are you solving surface-level problems, or helping clients transform how their organizations actually function? Kari’s approach suggests that long-term impact comes from the latter. ********************************************************** Proposed Interview Structure: 1. What got you into consulting and this intersection between psychology and organizations? 2. What specific problem are you helping your clients solve today, and why does solving that matter to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring you in or hire you? 4. How do clients typically find you, and what has worked best to attract the right founders and teams? Current Acquisition Channels: Referral Sub Question: What do you think about podcasting as a marketing channel for consultants and coaches in your space? 5. Your work goes deep into leadership and systems, how do you navigate the sales process and build enough trust to close engagements? 6. How do you retain clients over time, what do you do to ensure they keep coming back and that you build long-term relationships? 7. Where do you find yourself most stuck right now as a consultant working at this level with founders and leadership teams? 8. Looking ahead, where do you see the biggest opportunity for your work in leadership and organizational systems over the next few years?*********************************************************************Know more about Kari SulenesWebsite Link: https://www.thehwc.com/Connect with Kari Sulenes on LinkedInLinkedIn link: https://www.linkedin.com/in/karisulenes/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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349
How to Build Courageous, Authentic Leadership Through Deep Coaching Work With Elena Armijo
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Elena Armijo operates at the intersection of executive coaching, team dynamics, and personal transformation. Her work focuses on helping leaders move beyond surface-level performance into deeper self-awareness, where real leadership decisions are made. She challenges the idea that leadership is purely strategic, and instead positions it as an internal discipline grounded in courage and clarity. Through her firm, The C-Suite Collective, she works with executives, creatives, and changemakers who are navigating complexity, whether that’s scaling organizations, leading teams through uncertainty, or redefining their leadership identity. A recurring theme in her work is helping leaders engage in “generative conflict,” build trust, and lead without losing themselves in the process. Her perspective is particularly relevant for consulting firm owners: the ability to guide clients through transformation depends not just on frameworks, but on the consultant’s capacity to hold space, ask better questions, and create real behavioral change. Elena’s work highlights where coaching and consulting overlap, and where they diverge. ********************************************************** Proposed Interview Structure: 1. What got you into executive coaching, and how did you make the shift from performing arts into this work? 2. What specific problem are you helping your clients solve today, and why does it matter so much for you personally to solve that? 3. Who are your ideal clients, and who typically holds the decision to bring you in or hire you? 4. How do clients typically find you, and what has worked best to attract the right kind of leaders into your world? Current Acquisition Channels: Referral, Webinars, Podcast (guesting), Speaking engagements Sub Question: You host your own podcast, how do you see podcasting as a tool for coaches and consultants building authority today? 5. When you’re speaking with a potential client, how do you communicate the value of your work and move them toward a yes? 6. How do you retain clients over time, what do you do to make sure they keep coming back and build long-term relationships with you? 7. Where do you find yourself most stuck right now as a consultant and coach, if at all? 8. Looking ahead, where do you see the biggest opportunity for leadership coaching and team transformation over the next few years?*********************************************************************Know more about Elena ArmijoWebsite Link: https://www.thec-suitecollective.com/Connect with Elena Armijo on LinkedInLinkedIn link: https://www.linkedin.com/in/elena-armijoApply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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348
How to Drive Revenue Through Purpose-Driven Sales With Lisa Earle McLeod
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Lisa Earle McLeod has spent decades studying what actually drives sales performance, and her conclusion challenges conventional wisdom. Instead of focusing on quotas, incentives, and pressure, the highest-performing teams are anchored in a deeper purpose: making a meaningful difference to their customers. Through her firm, McLeod & More, she works with executive teams at companies like LinkedIn, Hilton, and Volvo to build what she calls “Noble Purpose”, a clear connection between what the company sells and the value it creates. The result is not just stronger engagement, but measurable revenue growth and competitive differentiation. For consulting firm owners, this is a shift worth paying attention to. In a crowded market, expertise alone is no longer enough. Clients are asking: do you understand my problem, and are you here to help, or just to close? Lisa’s work offers a practical framework to answer that question in a way that drives both trust and growth. ********************************************************** Proposed Interview Structure: 1. What got you into consulting and sales leadership in the first place? 2. What specific problem are you helping your clients solve today, and why does it matter so much to you personally to solve it? 3. Who are your ideal clients, and who typically makes the decision to bring you in? 4. You’ve built strong visibility through books, HBR, and LinkedIn Learning, what has worked best for you to consistently attract the right clients? Current Acquisition Channels: Referral Sub Question: What do you think about podcasting as a marketing tool for consultants and sales experts? 5. When it comes to your own consulting business, how do you typically move from first conversation to signed engagement? 6. How do you retain clients and turn engagements into long-term relationships where they keep coming back? 7. Where do you find yourself most stuck right now as a consultant, if at all? 8. Looking ahead, where do you see the biggest opportunity for purpose-driven sales and leadership over the next few years?*********************************************************************Know more about Lisa Earle McLeodWebsite Link: https://www.mcleodandmore.com/Connect with Lisa Earle McLeod on LinkedInLinkedIn link: https://www.linkedin.com/in/lisaearlemcleod/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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347
Drive Change That Sticks Through Unlearning Identity Patterns With Carolina Caro
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Most consulting approaches focus on adding: new skills, new frameworks, new tools. Carolina takes the opposite route. Her work is grounded in a simple but underexplored idea, real change doesn’t happen by learning more, but by unlearning what no longer serves. Her perspective comes from a non-linear career path, starting in science and pharmaceuticals before walking away from a high-performing corporate trajectory to pursue acting. That decision became the foundation of her philosophy: identity drives behavior, and until identity shifts, change won’t stick. Today, through Conscious Leadership Partners, she works with executive teams and organizations to remove what she calls “identity drag.” Using frameworks like the POCA® Model, she helps leaders align how they think, relate, and operate, so performance becomes a byproduct, not a constant struggle.**********************************************************************Proposed Interview Questions: 1. What got you into consulting, and how did your journey from science and pharma lead you to the work you do today? 2. What specific problem are you solving for your clients, and why does it matter so much for you personally to solve it? 3. Who are your ideal clients today, and who typically makes the decision to bring you in? 4. How do clients typically find you, and what’s worked best to position your ‘unlearning’ approach in the market? Current Acquisition Channels: Referral, Speaking engagements, Cold outreach Sub Question: What do you think about podcasting as a marketing channel for leadership consultants and speakers? 5. Your work goes deeper than traditional consulting, how do you build trust and navigate the sales process to win these engagements? 6. How do you retain clients over time, what do you do to make sure they keep coming back and build long-term relationships? 7. Where do you find yourself most stuck right now as a consultant (if at all)? 8. Looking ahead, where do you see the biggest opportunity for identity-level leadership transformation over the next few years?*********************************************************************Know more about Carolina CaroWebsite Link: https://www.consciousleadershippartners.com/Connect with Carolina Caro on LinkedInLinkedIn link: linkedin.com/in/carolinacaroApply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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346
How to Scale a Global Consulting Network Through Communication & Partnerships With Jon Gornstein
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Jon Gornstein has spent over four decades building one of the most recognized global consulting networks in leadership development and communication. At the core of Persona Global is a simple but powerful idea: organizations perform better when people communicate effectively. That principle has guided the company’s expansion across 70+ countries and a network of over 1,100 consultants. What stands out in Jon’s approach is the consistency of his model. Rather than chasing trends, he focused on building methodologies that scale globally while remaining human at the core. His emphasis on “high-touch” interaction, especially in an increasingly digital world, offers a clear counterpoint to how many consulting firms operate today. This conversation is particularly relevant for consulting firm owners looking to scale beyond themselves. Jon’s journey highlights how to build intellectual property, develop a partner ecosystem, and maintain quality across geographies, all while staying anchored in a clear point of view.**********************************************************************Proposed Interview Questions: 1. What got you into consulting, and what led you to found Persona Global back in 1980? 2. What specific problem are you helping your clients solve today, and why does solving that problem matter to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring you in or hire Persona Global? 4. You’ve built a presence in 70+ countries, how have you grown the business and attracted both clients and consulting partners over the years? Current Acquisition Channels: Licensing model, workshops Sub Question: What do you think about podcasting as a marketing tool for consultants and leadership firms today? 5. With enterprise clients and global programs, how do you typically move from first conversation to a signed engagement? 6. How do you retain clients over time, what do you do to make sure they keep coming back and build long-term relationships with you? 7. Where do you find yourself most stuck right now in evolving Persona Global as a consulting business? (if at all) 8. Looking ahead, where do you see the biggest opportunity for communication and change leadership consulting over the next few years?*********************************************************************Know more about Jon GornsteinWebsite Link: https://www.personaglobal.com/Connect with Jon Gornstein on LinkedInLinkedIn link: https://www.linkedin.com/in/jongornstein/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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345
How to Win in Global Payments Through Market Intelligence With Lindsay Lehr Tutson
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Lindsay operates at the intersection of data, strategy, and global payments, one of the most dynamic and complex sectors today. At PCMI, she helps payment companies navigate emerging markets, understand local dynamics, and make high-stakes strategic decisions with clarity. Her approach is grounded in a simple idea: companies perform better when they understand reality. That means going beyond surface-level trends and building deep, data-backed insight into how markets actually behave, from cross-border payments to digital wallets and financial ecosystems. What stands out is the scale and consistency of her work. Over 400 engagements, a proprietary database across Latin America, and ongoing conversations with thousands of industry executives. This isn’t occasional consulting, it’s embedded intelligence that shapes how major players grow, measure, and protect their position. ********************************************************** Proposed Interview Structure: 1. What got you into consulting, and specifically into the payments space? 2. What specific problem are you helping your clients solve, and why does it matter so much to you personally to solve it? 3. Who are your ideal clients today, and who typically holds the decision to bring you in? 4. You’ve built strong authority through research, events, and thought leadership, what has worked best for you to consistently attract the right clients? Current Acquisition Channels: Referral, Content, Webinars, Speaking engagements, Cold outreach Sub Question: What’s your view on podcasting as a marketing channel for consultants in complex industries like payments? 5. When you’re dealing with large payment companies and long sales cycles, how do you move from initial conversation to a signed engagement? 6. You’ve led 400+ engagements, how do you retain clients, keep them coming back, and build long-term relationships? 7. As you continue to scale PCMI globally, where do you find yourself most stuck right now as a consultant (if at all)? 8. Looking ahead, where do you see the biggest opportunity for market intelligence in the payments space over the next few years?*********************************************************************Know more about Lindsay Lehr TutsonWebsite Link: https://paymentscmi.com/Connect with Lindsay Lehr Tutson on LinkedInLinkedIn link: https://www.linkedin.com/in/lindsay-lehr-tutson-7aba5b9/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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344
How to Transform Public Sector Organisations Through Systems Thinking With Benjamin P. Taylor
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Benjamin P. Taylor has spent nearly three decades working at the intersection of public services, systems thinking, and organisational transformation. As Managing Partner at RedQuadrant, he leads a networked consultancy focused on helping governments and public institutions rethink how their systems actually work, and how they can improve outcomes for citizens while reducing cost and complexity. His work centres on understanding how demand, behaviour, data, culture, and leadership interact inside public systems. Rather than applying isolated fixes, Benjamin focuses on whole-system transformation, identifying the underlying dynamics that drive performance and designing interventions that change how the system operates. Alongside RedQuadrant, he also leads the Public Service Transformation Academy, a social enterprise that builds transformation capabilities among senior public sector leaders. His work brings together systems thinking, operational excellence, and practical consulting methods to tackle some of the most complex challenges in government.**********************************************************************Proposed Interview Questions:1. What originally drew you into consulting, and specifically into working on transformation in public services? 2. What specific problem are you helping clients solve through RedQuadrant, and why does solving that problem matter to you personally? 3. Who are your ideal clients today within the public sector, and who are the decision makers that typically bring you in? 4. How do organisations usually discover RedQuadrant, and what has worked best for you when it comes to attracting new consulting engagements? Current Acquisition Channels: Competitive bids Sub Question: What do you think about podcasting as a marketing tool for consultants working in areas like public sector transformation or systems thinking? 5. Government and public sector projects can have long and complicated procurement cycles. How do you navigate the sales process and move opportunities forward? 6. Once you begin working with a client, how do you make sure the relationship continues long-term and that clients keep coming back to work with you again? 7. Where do you find yourself most stuck right now as a consulting firm leader working in complex public sector environments (if at all)? 8. Looking ahead, where do you see the biggest opportunity for systems thinking and public service transformation over the next few years?*********************************************************************Know more about Benjamin P. TaylorWebsite Link: http://www.redquadrant.com/Connect with Benjamin P. Taylor on LinkedInLinkedIn link: https://www.linkedin.com/in/antlerboy/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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343
How to Drive World-Class People Performance Through Honest, Systemic Leadership With David Scott
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************David Scott has spent over two decades working at the intersection of leadership, behaviour, and organisational performance. At Rambutan, he designs and delivers coaching and consulting programmes that challenge how leaders think, not just what they do. His approach stands out for its honesty. Clients don’t come to David for comfort, they come for clarity. By connecting beliefs, behaviours, and business outcomes, he helps leaders see what’s really driving performance (or holding it back). For consulting firm owners, this conversation goes deeper than typical leadership advice. It’s about building a system where people performance is not a vague concept, but a lever for consistent, measurable results.**********************************************************************Proposed Interview Questions:1. What got you into consulting, and why did you choose to focus specifically on people and leadership performance? 2. What specific problem are you helping your clients solve, and why does it matter so much for you personally to solve it? 3. Who are your ideal clients today, and who typically holds the decision to bring you in? 4. How do clients typically find you today, and what has worked best to attract the right kind of organisations for your work? Current Acquisition Channels: Referral, Content, Webinars, Speaking engagements, Cold outreach Sub Question: What’s your view on podcasting as a marketing tool for consultants in leadership and coaching? 5. Your work can be difficult to quantify upfront, how do you build trust and get clients to commit during the sales process? 6. How do you retain clients over time, what do you do to ensure they keep coming back and that you build long-term relationships? 7. Where do you find yourself most stuck right now as a consultant, if at all? 8. Looking ahead, where do you see the biggest opportunity for improving people performance and leadership within organisations over the next few years?*********************************************************************Know more about David ScottWebsite Link: http://www.rambutan.biz/Connect with David Scott on LinkedInLinkedIn link: https://www.linkedin.com/in/davidscottrambutan/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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342
How to Drive Revenue Through Brand-Led Growth With Maria Cate
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Maria Cate sits at the intersection of consulting, sales, and brand. After early experience at Red Bull and WHOOP, she saw a gap: companies didn’t just need strategy, they needed execution that actually moved the needle. That realization led to Cooth, a firm designed to bridge consulting and creative to drive measurable growth. At Cooth, Maria focuses on aligning business strategy with brand, messaging, and go-to-market execution. The thesis is simple but often missed: brand isn’t decoration, it’s what closes the gap between perceived and actual value.For consulting firm owners, that’s a shift from delivering insights to shaping how clients win in their market. This conversation is especially relevant for consultants working with startups and growth-stage companies. Maria brings a practical view on how to build demand, shorten sales cycles, and position consulting as a revenue driver, not a cost center.Proposed Interview Questions:1. What got you into consulting after starting in marketing and sales at companies like Red Bull and WHOOP?2. What specific problem are you helping your clients solve, and why does solving that matter so much to you personally?3. Who are your ideal clients today, and who typically holds the decision to bring you in?4. How do clients typically find you, and what’s worked best to attract the right founders and companies? Current Acquisition Channels: Referral, Content, Cold outreach Sub Question: What do you think about podcasting as a marketing channel for consulting and creative firms like yours?5. You’ve been on the sales side in high-performance environments, how do you approach closing consulting deals, especially when brand can feel intangible?6. How do you retain clients at Cooth, what do you do to make sure they keep coming back and that you build long-term relationships?7. Where do you find yourself most stuck right now as a consultant and founder (if at all)?8. Looking ahead, where do you see the biggest opportunity for brand-led growth consulting over the next few years?*********************************************************************Know more about Maria CateWebsite Link: https://cooth.com/Connect with Maria Cate on LinkedInLinkedIn link: https://www.linkedin.com/in/mariacate/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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341
How to Navigate the Future of Consulting Through Data-Driven Industry Intelligence With Tom Rodenhauser
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Tom Rodenhauser has spent decades analyzing the consulting industry from the inside out. From his early work at Kennedy Information to leading research at Bloomberg and ALM Intelligence, he’s built a reputation as one of the most credible voices on how consulting firms grow, compete, and evolve. Today, through K2 Consulting Research, Tom advises consulting firms, leadership teams, and private equity investors on market positioning, growth strategy, and M&A decisions.His work sits at the intersection of data, strategy, and industry foresight, helping firms understand not just where the market is, but where it’s going. This conversation focuses on a pivotal moment for consulting.With AI reshaping delivery, pricing models under pressure, and clients demanding more tangible outcomes, Tom shares what the next cycle of consulting will look like, and what firm owners need to rethink now to remain relevant.**********************************************************************Proposed Interview Questions:1. What got you into analyzing the consulting industry, and how did that evolve into building K2 Consulting Research?2. What specific problem are you helping consulting firms and investors solve today, and why does it matter so much for you personally to solve it?3. Who are your ideal clients today, and who typically makes the decision to bring you in?4. How have you built visibility and credibility in such a niche space, and what’s worked best to attract the right clients? Current Acquisition Channels: Referral, Content, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: You host Consultants Talk, how do you see podcasting as a marketing tool for consultants and industry experts?5. Your work is insight-driven and high-trust, how do you typically move from an initial conversation to a signed engagement?6. Once a client starts working with you, how do you make sure they keep coming back and build a long-term relationship?7. Where do you find yourself most stuck right now in your business, if at all? 8. Looking ahead, where do you see the biggest opportunity for consulting industry research and advisory over the next few years?*********************************************************************Know more about Tom RodenhauserWebsite Link: https://www.k2consultingresearch.com/Connect with Tom Rodenhauser on LinkedInLinkedIn link: https://www.linkedin.com/in/tom-rodenhauser-02b78a6/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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340
How to Build High-Performing Leadership Cultures Through Positive Psychology With Cornelia Lucey
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Cornelia Lucey operates at the intersection of psychology and leadership. As a Chartered Psychologist and founder of CLPL, she works with senior leaders across multinationals, SMEs, and public sector organisations to build leadership capability that translates directly into performance. Her approach is grounded in positive leadership, not as a soft concept, but as a structured, evidence-based model. The results speak clearly: increased turnover, improved retention, and consistently high satisfaction scores across large-scale leadership programmes. What stands out in Cornelia’s work is her focus on vertical leadership development, helping leaders evolve how they think, not just what they do. In a context where burnout, disengagement, and complexity are rising, her work reframes leadership as the primary lever for both human and commercial outcomes.**********************************************************************Proposed Interview Questions: 1. What got you into consulting, and how did psychology become your lens for leadership? 2. What specific problem are you helping your clients solve, and why does solving this matter so much to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring you in? 4. How do organisations usually find you, and what has worked best to position your expertise in a crowded leadership space? Current Acquisition Channels: Referral, Webinars, Podcast (guesting), Speaking engagements Sub Question: What’s your view on podcasting as a marketing tool for leadership consultants and psychologists? 5. When you’re dealing with large organisations and complex buying processes, how do you move from initial interest to a signed engagement? 6. How do you retain clients over time, what do you do to ensure they keep coming back and build long-term relationships with you? 7. Where do you find yourself most stuck right now as a consultant in growing CLPL (if at all)? 8. Looking ahead, where do you see the biggest opportunity for positive leadership and leadership development over the next few years?*********************************************************************Know more about Cornelia LuceyWebsite Link: https://www.cornelialucey.com/Connect with Cornelia Lucey on LinkedInLinkedIn link: https://www.linkedin.com/in/cornelialucey/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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339
How to Build a Beautiful Business Through Brand & Culture Alignment With Steven Morris
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Steven Morris has spent more than three decades working at the intersection of brand, culture, and leadership. Through Matter Consulting, he has guided thousands of leaders in building organizations that don’t just perform, but resonate. His work goes beyond traditional consulting, focusing on the integration of internal culture and external brand as a single system.What stands out in Steven’s approach is his emphasis on the “inner life” of leadership. He argues that no culture can outgrow the consciousness of its leaders, making self-awareness, clarity, and values foundational to any transformation effort. This perspective positions consulting not just as problem-solving, but as leadership development at its core.For consulting firm owners, this raises an important shift: the future isn’t just about better frameworks or sharper positioning, it’s about helping clients build coherent, human-centered organizations where culture, brand, and strategy reinforce each other.**********************************************************************Proposed Interview Questions:1. What got you into consulting, and how did your early experience shape the way you approach brand and culture work today?2. What specific problem are you helping your clients solve today, and why does it matter so much for you personally to solve that?3. Who are your ideal clients, and who typically holds the decision to bring you in or hire you?4. How do clients typically find you, and what has worked best for you to build trust in your type of consulting work? Current Acquisition Channels: Referral, Content, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: What do you think about podcasting as a marketing tool for consultants in brand, culture, or leadership?5. Your work is deep and often intangible, how do you move clients from an initial conversation to committing to an engagement?6. How do you retain clients over time, what do you do to make sure they keep coming back and that you build long-term relationships?7. Where do you find yourself most stuck right now as a consultant, especially as you continue to evolve your work around brand, culture, and leadership?8. Looking ahead, where do you see the biggest opportunity for brand, culture, and leadership consulting over the next few years?*********************************************************************Know more about Steven MorrisWebsite Link: https://matterco.co/Connect with Steven Morris on LinkedInLinkedIn link: https://www.linkedin.com/in/stevenmorris111/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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338
How to Build Leaders Worth Following Through Culture and Connection With Dr. Randy Ross
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Dr. Randy Ross has spent decades working at the intersection of leadership, culture, and performance. As the founder of Remarkable!, he helps organizations develop leaders who don’t just manage, but inspire. His work centers on a simple idea: when people like what they do, who they do it with, and the impact they create, performance follows.What stands out in Randy’s approach is the emphasis on relationships as the core driver of business outcomes. Through his concept of “Relationomics,” he reframes culture not as a soft layer, but as a measurable advantage, affecting retention, engagement, and ultimately results. This is particularly relevant for consulting firms where trust and long-term relationships define growth.In this episode, we unpack how consulting leaders can build cultures that retain talent, create meaning at work, and translate values into consistent execution, without overcomplicating the model.**********************************************************************Proposed Interview Questions:1. What got you into leadership development, and how did that evolve into building Remarkable!?2. What specific problem are you helping your clients solve today, and why does it matter so much for you personally to solve it?3. Who are your ideal clients today, and who usually holds the decision to bring you in or hire you?4. How do clients typically find you today, and what has worked best to grow Remarkable!? Current Acquisition Channels: Referral, Speaking engagements Sub Question: You’ve done speaking, books, and podcasts, what do you think about podcasting as a marketing tool for consultants and experts in your space?5. When you’re working with larger organizations, how do you typically move from initial conversations to actually closing the engagement?6. How do you retain clients over time, what do you do to make sure they keep coming back and that the relationship compounds?7. Where do you find yourself most stuck right now as you continue to grow Remarkable! (if at all)?8. Looking ahead, where do you see the biggest opportunity for leadership and culture development over the next few years?*********************************************************************Know more about Dr. Randy RossWebsite Link: https://drrandyross.com/Connect with Dr. Randy Ross on LinkedInLinkedIn link: https://www.linkedin.com/in/drrandyrossApply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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337
How to Shorten M&A Deal Cycles Through Data-Driven Market Diligence With John Ziegler
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************John operates at a critical junction in the M&A lifecycle, where uncertainty, time pressure, and high-stakes decisions collide. Through Acclaro Growth Partners, he supports investment banks, private equity firms, and business owners with market intelligence that clarifies value, validates assumptions, and strengthens positioning before going to market.What stands out in John’s approach is the emphasis on preparation before the process begins. Instead of reacting during diligence, his team builds a defensible narrative early, grounded in real data, buyer expectations, and market dynamics. This shifts the conversation from negotiation to confidence.For consulting firm owners, there’s a clear lesson: the closer you are to revenue-impacting decisions, the more your work must reduce uncertainty. John’s work is a strong example of how consulting can directly influence outcomes, not just provide advice.**********************************************************************Proposed Interview Questions:1. What got you into consulting, and how did you end up focusing on M&A and market diligence?2. What specific problem are you helping your clients solve today, and why does it matter so much for you personally to get that right?3. Who are your ideal clients, and who typically holds the decision to bring you in on a deal?4. How do clients typically find you, and what’s worked best to build trust in such a high-stakes environment? Current Acquisition Channels: Referral, Content, Podcast (guesting), Conferences and events Sub Question: What do you think about podcasting as a marketing tool in the M&A and private equity space?5. These are complex, high-value engagements, how do you move from an initial conversation to actually winning the work?6. How do you retain clients over time, what do you do to make sure they keep coming back and build long-term relationships with you?7. Where do you find yourself most stuck right now as you continue to grow Acclaro Growth Partners?8. Looking ahead, where do you see the biggest opportunity for market diligence and M&A decision support over the next few years?*********************************************************************Know more about John ZieglerWebsite Link: https://acclaropartners.com/Connect with John Ziegler on LinkedInLinkedIn link: https://www.linkedin.com/in/theotherjz/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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336
How to Build Worthy Workplaces Through Human-Centered HR Strategy With Clifford Watkin
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Clifford Watkin brings a rare combination of deep technical HR expertise and a human-centered philosophy shaped by decades of global experience. As the founder of Circle Strategies, he focuses on helping organizations reduce risk, strengthen their workforce, and build cultures rooted in trust, equity, and accountability.His perspective challenges a common misconception in consulting: that systems and tools drive transformation. Instead, Clifford makes a clear case that leadership behavior and culture are the real levers. Technology may accelerate outcomes, but without the right human foundation, it simply scales dysfunction.For consulting firm owners, this conversation is a reminder that HR is not a back-office function. Done right, it becomes a strategic driver of growth, differentiation, and long-term client impact.**********************************************************Proposed Interview Structure:1. What got you into consulting, and what led you to build your career specifically in HR?2. What specific problem are you helping your clients solve today, and why does solving that matter so much to you personally?3. Who are your ideal clients, and who typically holds the decision to bring you in?4. How do clients typically find you, and what has worked best for you to build trust and attract the right kind of organizations? Current Acquisition Channels: Referral Sub Question: What’s your view on podcasting as a marketing tool for consultants in HR and leadership?5. When you’re in conversations with potential clients, how do you position your work so they see HR as a strategic investment rather than a cost?6. How do you retain clients over time and build relationships where they keep coming back and growing with you?7. Where do you find yourself most stuck right now as a consultant, if at all?8. Looking ahead, where do you see the biggest opportunity for human-centered HR consulting over the next few years?*********************************************************************Know more about Clifford WatkinWebsite Link: https://circlestrategies.net/Connect with Clifford Watkin on LinkedInLinkedIn link: https://www.linkedin.com/in/cliffordwatkin/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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335
How to Build Predictable Revenue Through High-Performing Sales Systems With Karl Becker
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Karl Becker works at the intersection of sales leadership, execution, and organizational design. As the founder of Improving Sales Performance, he partners directly with leadership teams to build structured, repeatable sales engines, not just pipelines that rely on individual talent. His approach is grounded in what he calls “The Revenue Equation”, aligning sales, marketing, and operations into a cohesive system. Rather than chasing quick wins or hiring “better” salespeople, Karl focuses on building the underlying infrastructure that makes consistent revenue possible. For consulting firm owners, this conversation is a reminder that growth rarely comes from more activity alone. It comes from clarity, on positioning, process, and how teams actually work together to convert opportunities into revenue. ********************************************************** Proposed Interview Structure: 1. What got you into consulting, and how did your background in sales shape the way you work with clients today? 2. What specific problem are you helping your clients solve when it comes to sales, and why does solving that problem matter to you personally? 3. Who are your ideal clients today, and who typically holds the decision to bring you in? 4. How do you generate demand for your work today, and what has consistently worked best for you? Current Acquisition Channels: Referral, Content, Webinars, Podcast (guesting), Speaking engagements, Partners Sub Question: What’s your view on podcasting as a marketing channel for consultants and sales leaders? 5. When you’re selling your own services, how do you navigate long sales cycles and actually close the deal? 6. How do you retain clients over time, what do you do to make sure they keep coming back and that the relationship compounds? 7. Where do you find yourself most stuck right now as a consultant in your business (if at all)? 8. Looking ahead, where do you see the biggest opportunity for building high-performing sales organizations over the next few years?*********************************************************************Know more about Karl BeckerWebsite Link: https://www.improvingsalesperformance.com/Connect with Karl Becker on LinkedInLinkedIn link: https://www.linkedin.com/in/karlbeckeriii/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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334
How to Unlock Leadership Potential Through Coaching Mindset With Tim Cox
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Tim Cox has spent his career at the intersection of leadership, coaching, and organizational performance. As Managing Director of Management Futures, he works with senior leaders across industries to develop the mindset, skills, and behaviors required to lead effectively in complex environments. His approach is rooted in one simple idea: performance improves when leaders close the gap between where they are and where they could be.What stands out in Tim’s work is the emphasis on mindset. While many organizations invest heavily in skills training, Tim also focuses on the underlying thinking that drives behavior. Whether through executive coaching, culture transformation programs, or long-term client partnerships, his work is about enabling leaders to operate with greater clarity, intention, and impact.For consulting firm owners, this raises an important point: the value you deliver isn’t just in frameworks or expertise, but in your ability to shift how clients think and act. Tim’s experience offers a clear view of what it takes to do that consistently, across different sectors and at scale.**********************************************************Proposed Interview Structure:1. What got you into consulting and coaching in the first place?2. What specific problem are you helping your clients solve today, and why does solving that matter to you personally?3. Who are your ideal clients, and who usually holds the decision to bring you in or hire you?4. How do you typically attract new clients today, and what has worked best for you over the years? Current Acquisition Channels: Referral, Content, Webinars Sub Question: What’s your perspective on podcasting as a marketing channel in the leadership and coaching space?5. When you’re working with large organizations, how do you navigate the sales process from first conversation to signed engagement?6. How do you retain clients over time, what do you do to ensure they keep coming back and that you build long-term relationships?7. Where do you find yourself most stuck right now as a consultant (if at all)?8. Looking ahead, where do you see the biggest opportunity for leadership development and coaching over the next few years?*********************************************************************Know more about Tim CoxWebsite Link: http://www.managementfutures.co.uk/Connect with Tim Cox on LinkedInLinkedIn link: https://www.linkedin.com/in/tim-cox-5a69269/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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333
How to Turn Strategy Into Measurable Results Through Execution Authority With Cenee' LaTulippe
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Cenee' LaTulippe operates where most consultants struggle: execution under pressure. Through 5280 PMO, she partners with CEOs, CIOs, and private equity leaders to deliver complex initiatives that directly impact enterprise value. Her positioning is clear, this is not about managing projects, it’s about installing execution authority inside organizations. Her work sits at the intersection of strategy and delivery. Whether it’s M&A integration, AI enablement, or operational restructuring, Cenee' focuses on creating clarity, enforcing accountability, and driving measurable progress.The common thread: organizations don’t lack ideas, they lack the structure to execute them. What stands out is her discipline around outcomes. She brings a model-driven approach (the 5280 Value Realization Model™) that ensures initiatives don’t drift.For consulting firm owners, this is a strong reminder: differentiation doesn’t come from expertise alone, but from the ability to consistently translate strategy into results.**********************************************************Proposed Interview Structure:1. What got you into consulting, and how did that early experience shape the way you approach execution today?2. What specific problem are you helping your clients solve today, and why does solving that problem matter to you personally?3. Who are your ideal clients, and who typically holds the decision to bring you in on these high-stakes initiatives?4. How do clients typically find you, and what’s worked best for you to attract the kind of high-pressure, high-value engagements you focus on? Current Acquisition Channels: Podcast (guesting) Sub Question: What do you think about podcasting as a marketing channel for consultants operating in complex, high-trust environments like yours?5. When you’re dealing with critical initiatives where failure isn’t an option, how do you build trust and bring those deals across the line?6. How do you retain clients over time, what do you do to make sure they keep coming back and that you build long-term relationships?7. Where do you find yourself most stuck right now as a consulting firm owner, if at all?8. Looking ahead, where do you see the biggest opportunity for execution and transformation work over the next few years?*********************************************************************Know more about Cenee' LaTulippeWebsite Link: https://5280pmo.com/Connect with Cenee' LaTulippe on LinkedInLinkedIn link: https://www.linkedin.com/in/cenee-latulippe-a876396/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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332
How to Influence Without Persuading Through Leadership Storytelling With Esther Choy
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Esther Choy has spent over a decade helping leaders turn complex ideas into compelling narratives. Through her work at Leadership Story Lab and with clients like BP, PwC, and United Airlines, she has seen firsthand how the right story can unlock deals, shift perspectives, and accelerate decisions. Her approach is structured, practical, and rooted in real business outcomes. At the core of her methodology is a simple framework, Intriguing beginning, Riveting middle, Satisfying end (IRS). But what makes her work stand out is the shift away from persuasion toward curiosity and facilitation. Instead of pushing ideas, she teaches leaders to uncover stories that resonate with their audience and let those stories do the work. For consulting firm owners, this is directly applicable.Whether it’s winning a proposal, aligning stakeholders, or leading transformation, storytelling becomes a strategic tool, not a soft skill. Esther’s perspective challenges the traditional “expert positioning” model and replaces it with a more effective approach: guide the conversation, and let the story carry the message.**********************************************************Proposed Interview Structure:1. What got you into leadership storytelling, and how did it become the core of your work today?2. What specific problem are you helping your clients solve when it comes to communication and influence, and why does solving this matter so much to you personally?3. Who are your ideal clients today, and who typically holds the decision to bring you in?4. How do you consistently position and market your expertise in storytelling to attract the right clients, especially now with the release of your new book "Winning Without Persuading", and with recognition like the Peabody Award-winning foreword by Gregory Warner? Sub Question: You’ve built content and a podcast, how do you see podcasting fitting into a consultant’s marketing strategy today?5. Storytelling can feel intangible, how do you sell your work in a way that makes the ROI clear and compelling?6. How do you retain clients over time, what do you do to make sure they keep coming back and build long-term relationships? 7. Where do you find yourself most stuck right now as you continue to grow your work in leadership storytelling (if at all)?8. Looking ahead, where do you see the biggest opportunity for leadership storytelling in consulting over the next few years?*********************************************************************Know more about Esther ChoyWebsite Link: https://www.leadershipstorylab.com/Connect with Esther Choy on LinkedInLinkedIn link: https://www.linkedin.com/in/estherchoy/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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Catalyzing Remarkable Results for Clients With Steve Dennis
Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)Want to solve Branding and Lead-Gen for good for your B2B Business? Download our Completed Playbook for FREE: https://ghapodcast.com/b2b-podcasting-secrets-pod**********************************************************************Steve Dennis brings a rare combination of operator credibility and advisory influence. After leading strategy at Neiman Marcus, he built SageBerry Consulting into a practice and media business that works with Fortune 500 companies, startups, and global brands navigating digital disruption and shifting customer expectations. His focus is on helping companies become more remarkable and taking the leads they must to stay relevant in an era of intense and rapid disruption. The work starts with clarity: understanding what actually matters to customers, aligning the organization around it, and realizing that playing it safe is often the riskiest choice we can take. For consultants, this conversation is a practical look at how to position yourself as a trusted advisor in complex and ever changing environments.**********************************************************************Proposed Interview Questions:1. You’ve had a long career as an operator before becoming an advisor, what pulled you into this next phase of your work? 2. When you step into a company today, what’s the core transformation challenge you’re helping leaders solve, and why is that problem so important for you personally? 3. What types of organizations do you tend to work with today, and at what point do they realize they need to think differently? 4. Your work is very driven by thought leadership, books, speaking, podcasting, how has that shaped the way opportunities come to you today? Current Acquisition Channels: Referral, Content, Podcast (guesting), Podcast (hosting), Speaking engagements Sub Question: You’ve built a successful podcast in your space, what role do you think podcasting plays for consultants who want to build authority? 5. When you engage with a leadership team, what does your process look like to move from insight to actual transformation? 6. Your work is largely referral-driven, what do you think you do that makes clients come back and continue to trust you over time? 7. Where do you find yourself most stuck right now as a strategic advisor in a rapidly evolving retail landscape (if at all)? 8. Looking ahead, where do you see the biggest opportunity for helping companies become “remarkable” over the next few years?*********************************************************************Know more about Steve DennisWebsite Link: https://stevenpdennis.com/Connect with Steve Dennis on LinkedInLinkedIn link: https://www.linkedin.com/in/stevenpdennis/Apply to be a guest on Consulting Leaders:https://ghapodcast.com/application-to-be-a-guest-on-consulting-leaders/
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ABOUT THIS SHOW
Consulting Leaders brings together the sharpest minds in the consulting world, revealing how top professionals think, build trust, and grow thriving practices. Hosted by Guillaume Jouvencel, ex-PwC and co-founder of GHA Marketing, the show offers rare conversations with consultants who lead by example.
HOSTED BY
GHA Marketing
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