EPISODE · Oct 5, 2020 · 25 MIN
6 - Stuck in the Mud – 2004 to 2009
from Bring Back Bronco: The Untold Story · host Courtney Barber, Mark Grueber, chris ring, sonari glinton, Tom Patterson, Moray Callum, Jim Farley, Bailey Sisoy Moore
Will Millennials buy a Bronco?It’s 2004 and Millennials are poised to become the biggest car buying segment in America. Ford knows they need a product for them, but what do they want?Armed with that information, the Bronco Underground creates a business case and production plan for a new off-road vehicle. It’s affordable, rugged, and stylish – Everything this booming demographic wants. All the Underground needs is approval from Ford’s council of the vice-presidents.Is this the opportunity they’ve been waiting for?for more info: broncopodcast.ford.com
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What this episode covers
It’s 2004 and Millennials are poised to become the biggest car buying segment in America. Ford knows they need a product for them. Armed with that information, the Bronco Underground makes plans for a new off-road vehicle. It’s affordable, rugged, and stylish. Will Millennials buy a Bronco?
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6 - Stuck in the Mud – 2004 to 2009
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