6 Successful D2C Growth Tactics Executed By MADE.COM
from DEEP DIVE INTO BUSINESSES Hosted by SEAN AZARI, MATT SKOPAK
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 36, we dissect MADE’s business & marketing strategy – Launched in 2010, Made.com is one of the leading direct-to-consumer furniture brands in Europe/UK. Made.com was able to successfully tap into this industry due to a launching a D2C furniture business in an area that wasn’t being served. The majority of the competitors were US established (In the Direct To Consumer World). They were also able to provide their customers with affordable high-quality furniture by cutting out the middlemen. These are some of the most important characteristics we notice with every company. In this episode, we dive into some of the marketing strategies that help them stay relevant and innovative with today’s market. Timestamps: [00:55] Who is MADE.COM? [2:30] Create a distinctive look such that your customers know when they encounter your brand. This can be done with photos, videos, audio etc.. Made.com created this look through their photos. [4:23] Make Your Customer's Part Of Your Media Campaign. [7:31] Leverage Instagram Guides. Made.com repurposes their blog content on their website and started created guides out of them which resides only on Instagram. [9:40] Reward Your Employees. [12:32] Design branded creatives on Pinterest. [13:58] Start thinking VR. Made.com created an augmented reality of staged rooms that showcases different styles using their product. ABOUT MATT SKOPAK: An adventure and fitness addict with a passion for entrepreneurship and numbers. Lead Investor in Sweetberry Bowls and CFO of Sugar & Kush CBD. Rutgers MBA 2020 in Entrepreneurship & Accounting. Matt Skopak's Twitter: https://www.twitter.com/mskopak ABOUT ME (SEAN AZARI): In 2015, I started a creative ad agency called Breakthrough Social that has helped over 50+ businesses build their brand & increase sales mainly through content development & distribution, influencer marketing, paid media campaigns, and other developing techniques. Brands that I have worked with: Safavieh, Rugs USA, SoJo Spa Club, Muscle Maker Grill, Kat Burki, Sweetberry Bowls, & many others. BREAKTHROUGH SOCIAL (MY CREATIVE AD AGENCY WITH CASE STUDIES) ⤵️ https://breakthrough.social REBHORN (My eCommerce/Art Brand) ⤵️ Website: https://www.rebhorndesign.com Instagram: https://www.instagram.com/rebhorndesign My Other Social Channels: INSTAGRAM: https://www.instagram.com/sean_azari/ FACEBOOK: https://www.facebook.com/azarimedia/ SNAPCHAT: https://www.snapchat.com/add/sean_azari TWITTER: https://www.twitter.com/sean_azari 🎥 NEED HELP WITH YOUR MARKETING STRATEGY / CONTENT CREATION / AD CAMPAIGNS? Shoot me an email: [email protected]
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In Episode 36, we dissect MADE’s business & marketing strategy – Launched in 2010, Made.com is one of the leading direct-to-consumer furniture brands in Europe/UK. Made.com was able to successfully tap into this industry due to a launching a D2C furniture business in an area that wasn’t being served. The majority of the competitors were US established (In the Direct To Consumer World). They were also able to provide their customers with affordable high-quality furniture by cutting out the middlemen. These are some of the most important characteristics we notice with every company. In this episode, we dive into some of the marketing strategies that help them stay relevant and innovative with today’s market.
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