PODCAST · business
DEEP DIVE INTO BUSINESSES
by SEAN AZARI, MATTHEW SKOPAK
Every week, Sean Azari & Matt Skopak will share some successful marketing & business tactics that were implemented by other brands.
Episodes
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Molekule’s Secret Sauce in Selling-High Ticketed Price Items Online
Molekule created an e-commerce brand around Air Purifiers that sells online for $499-$1200+. In episode 62, we dive into some of their strategies that can help you sell high-ticketed products for your business. TImestamps: 00:50 Molekule’s Backstory 2:16 How To Sell High-Ticketed Products Like...
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PopSockets: Marketing Secret Sauce That Led Them To $1 Billion in Sales
PopSocket was started in 2012 by a college professor that initially wanted a way to wrap his headphones around his cell phone without it being an issue. His simple idea led to a successful Kickstarter campaign in 2012, which rocketed the company out of his garage and into the mainstream. Today…
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Viral Methods That Built Dr Squatch’s $100 Million Dollar Brand
In Episode 60, We Discuss How Dr.Squatch, a Direct-To-Consumer Men’s Soap Brand Built A $100 Million Dollar Brand. Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. Timestamps: 4:10 Use Quizzes To...
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Sleazy eCommerce Growth Hacks That Work: Blissy’s Secrets
In episode 59, we dive into the strategy behind Blissy’s eCommerce growth hacks---the taboo stuff that work. Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here:...
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How This Supplement Brand Blew Up Online With 1 Product: Seed’s Marketing Insights
In episode 58, we dive into the strategy behind Seed’s business success within the probiotic market. Every week we will take a deep dive into a business and share with you some of the marketing & business strategies that helped these businesses scale. (🎧Listen Here:...
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Black Rifle Coffee’s Success: 6 Marketing Strategies Revealed
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio) Black Rifle Coffee was founded in 2014 by Evan Hafer & within 8 years he built a…
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Every Entrepreneur Can Learn From S’well’s Success: 6 Takeaways
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 56 we dissect S’well’s business & marketing strategy – Founded in 2010 with a $30,000 initial investment, Sarah Kauss has now built a…
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How DUDE Wipes Landed A Deal On Shark Tank Without Being Innovative
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 55 we dissect DUDE Wipes business & marketing strategy – Founded in 2011 by 4 guys that started the company in a small apartment in...
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Discover Calm’s Billion Dollar Strategy: 7 Takeaways
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 54, we dissect CALM’s business & marketing strategy – Founded in 2012 by Alex Tew and Michael Acton Smith, these founders leveraged...
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NFT Ideas For Your eCommerce Business
7+ Ideas on how eCommerce businesses & brands can start incorporating NFTs into their strategy — In episode 54, we discuss everything from crowdfunding to loyalty programs, accessibility, etc. Time Stamps: 00:37 What is a NFT (Non-Fungible Token)? 2:46 NFTs = Share Of Your Project 12:30 Is NFT...
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Top 6 eCommerce Marketing Tips Executed By Athletic Greens
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 52, we dissect Athletic Greens business & marketing strategy – They are a “green powder” healthy drink that started in 2009 & has...
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Liquid I.V. Marketing Hacks: Tips On Mitigating The Rise Of Ad Cost
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio) In Episode 51, we dissect Liquid I.V.'s business & marketing strategy -- Liquid I.V.…
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Learn From Kim Kardashian: SKIMS 1.6 Billion Dollar Success
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 50, we dissect SKIM’s business & marketing strategy – Skim’s is an inclusive shapewear brand designed for all types of women. The...
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Scaling An eCommerce Business: IKONICK’s Growth Strategy
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 49, we dissect Ikonick’s business & marketing strategy – Founded in 2017 by Jeff Cole and Mark Mastrandrea, is an online company that...
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Make Your Brand Stand Out On Social Media: Poppi’s Growth Strategy
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 48, we dissect Poppi’s business & marketing strategy – Poppi is a prebiotic healthy soda designed to keep your gut in check. Founded…
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How Casely Made Over $23mil Selling Phone Cases Online: 6 Growth Hacks
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 47, we dissect Casely’s business & marketing strategy – Casely was founded in 2017 by Mark & Emily Stalling. They created the 1st…
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How To Promote A Boring Product Successfully: Liquid Death’s Strategy Revealed
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. ***Sorry that it sounds like we did a podcast under water. The audio totally got f***ked here. But we wanted to publish this still since the...
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Oh Polly Marketing Secrets: How To Start A Fast Fashion D2C Brand Today
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 45, we dissect Oh Polly’s business & marketing strategy – Oh Polly is a popular UK Based womenswear label that was launched in 2013…
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4 Great Examples of eCommerce Brands with Strong Cart Pages
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 44, we discuss 4 brands that we have liked thus far with strong cart pages & why we love them. Optimizing your cart page can...
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How Manscaped Built A Strong Brand Affinity: 7 Business Strategies
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 43, we dissect Manscaped business & marketing strategy – The company was founded in 2017 by Paul Tran & is a brand dedicated to men’s...
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TRUFF Hot Sauce Viral Success: 6 Direct-To-Consumer Tactics You Can Learn
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio) In Episode 42, we dissect TRUFF’s business & marketing strategy –Nick Guillen and…
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Goli Nutrition’s Growth Secret: Create The Best Brand Ambassador Program & It Will Do The Marketing For You
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. (🎧Listen Here: http://bit.ly/DeepDiveIntoBusinessesAudio) In Episode 41, we dissect Goli Nutrition’s business & marketing strategy – Goli, was...
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Ghost Nutrition's Proven Success On Building Brand Equity: 7 Takeaways
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 40, we dissect Ghost Nutrition’s business & marketing strategy – This Company Proved That You Can Introduce A Product Into A Heavily...
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How To Go Viral With Your eCommerce Brand: 6 Growth Tactics By Bite Toothpaste
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 39, we dissect Bite Toothpaste’s business & marketing strategy – This company launched in 2018 by Lindsay McCormick with just $6,000…
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How SmartSweets Became a $400 Million Dollar Business in 4 Years
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 38, we dissect SmartSweets business & marketing strategy – Tara Bosch founded this company in 2016 when she was 21 years old & is one...
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How FEAT Clothing is Positioning Itself In Becoming The Next Lululemon
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 37, we dissect FEAT (formerly known as FEAT Socks) business & marketing strategy – Founded in 2015, FEAT started out as a custom sock...
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6 Successful D2C Growth Tactics Executed By MADE.COM
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 36, we dissect MADE’s business & marketing strategy – Launched in 2010, Made.com is one of the leading direct-to-consumer furniture...
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Increase Revenue For Your Clothing Business: 6 Strategies Learned From Primary
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 35, we dissect Primary’s business & marketing strategy – Launched in 2015, Primary is the first children’s clothing brand that has...
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Why You Should Consider eCommerce Subscription Models: The Farmer’s Dog
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 34, we dissect The Farmer’s Dog business & marketing strategy – Farmer’s Dog was founded in 2014 & its businesses consist of…
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What You Can Learn About Away's Marketing & Business Strategy: 6 Disrupting Tactics
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 33, we dissect Away’s business & marketing strategy – Launched in 2016 by 2 Co-Founders Steph Korey & Jen Rubio. Within its first…
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7 DTC Marketing Strategies To Breakthrough The Beauty Industry
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 31, we dissect Sol De Janeiro’s business & marketing strategy – In Just 4 Years This Brand Blew Its Ass Up In The Beauty Industry By...
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Building A KILLER Sales Funnel To Sell Any Product or Service
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 32, we discuss building a process for selling high-ticketed goods or services in addition to sharing industry secrets on growing...
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Spanx BILLION-DOLLAR Marketing Blueprint To Success
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 30, we dissect SPANX's business & marketing strategy – Sara Blakely launched Spanx in 2000 with just $5,000 starting capital. It was...
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6 Successful Branding Techniques Executed By Drunk Elephant Skincare
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 29, we dissect Drunk Elephant’s business & marketing strategy – Launched in 2013 by Tiffany Masterson disrupted an overly competitive...
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How Venus Et Fleur Used Personalization & The Power of Instagram To Build A Multi-Million Dollar Business
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 27, we dissect into Venus Et Fleur’s business & marketing strategy – Venus Et Fleur, now considered one of the worlds leading…
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Using Alibaba To Source Products & Build Out A 7 Figure Business: Luxy Hair Growth Takeaways
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 26, we dissect Luxy Hair's business & marketing strategy – The husband-and-wife (Alex Ikonn & Mimi) team started out by buying…
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Death Wish Coffee eCommerce Growth Secrets
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 25, we dissect into Death Wish Coffee Co. business & marketing strategy – Death Wish Coffee has claimed that they make the world’s...
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6 Best Strategies To Increase Holiday Sales
In episode 28, we discuss some of the best strategies we seen implemented for eCommerce Holiday Sales. A lot of these strategies were studied during Black Friday & Cyber Monday 2020, but this is something that can be implemented across all holidays to maximize sales. ABOUT MATT SKOPAK: An…
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Growth Strategies For Highly Regulated Industries Like CBD | RECESS Branding Strategy
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 24, we dissect into Recess’s business & marketing strategy – Recess is a sparkling CBD beverage geared towards anxious,...
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Turning Your Passion Into a 9 Figure Biz: Bulletproof Growth Strategies
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 23, we dissect into Bulletproof’s business & marketing strategy – Started in 2013 as a health & nutrition blog by Dave Asprey. Since...
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How UNTUCKit Built a $150mil Dollar Business Selling Ordinary Dress Shirts
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 22, we dissect into UNTUCKit’s business & marketing strategy – UNTUCKit was founded in 2011 by Co-Founder’s Aaron Sanandres & Chris...
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Using Psychological Pricing & Pricing Tactics To Drive More Sales
In Episode 21, we discuss some of the best pricing psychology tactics & strategies that will help increase your online sales. Timestamps: 1:30 Create a sense of urgency to purchase. Tip: Use a countdown timer that shows how long the sale will last. 3:47 Increase your AOV by creating bundles....
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Rebranding “Uncomfortable” Products using HIMS Growth Strategies
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 20, we dissect into HIMS business & marketing strategy – The company launched in 2017 by Andrew Dudum as a men’s wellness brand that...
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How To Grow Your eCommerce Brand with minimum funds: Frank Body's Growth Tactics
In Episode 19, we dissect into Frank Body’s business & marketing strategy – Founded in 2014, Frank Body built a skincare empire using leftover coffee grinds & just 5k starting capital. Within 2 yrs, they grew to 20 million in sales & built a cult following. Timestamps: 00:47 - Introduction to...
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6 Best Growth Hacking Strategies You Can Learn From AllBirds
In Episode 18, we dissect into Allbird’s business & marketing strategy – Founded in 2016, Allbirds sells eco friendly minimalist shoes. It created its own category within the sneaker industry & sold over a million units within 2 yrs since its launch. They are valued over a billion dollars & the...
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How Ruggable Became A Content Marketing Machine
In Episode 17, we dissect into Ruggable’s business & marketing strategy – Ruggable is a home décor brand known for their “Stain Resistant, Washable Area Rugs” with a strong direct-to-consumer model. They disrupted a 15 billion dollar industry within the US by taking a traditional product &...
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What You Can Learn About Whoop’s Marketing Strategy
In Episode 16, we dissect into Whoop’s business & marketing strategy – Whoop is a fitness tracker that was initially developed for elite athletes, to help monitor stats such as workout intensity, recovery time, and sleep performance. Now it’s accessible to everyone due to its pricing model. The...
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A Billion Dollar Cult Brand: Yeti Branding Strategies
In Episode 15, we dissect into Yeti’s business & marketing strategy – The company was founded in 2006 by 2 brothers Roy & Ryan Seiders but really started to get noticed in 2011 when sales hit $29 million. They took a commoditized product "a cooler" and made it into something extremely desirable…
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6 Startup Growth Strategies For Super Coffee
In Episode 14, we dissect into Super Coffee’s business & marketing strategy – The company was started in 2015 by Jordan DeCicco where he wanted to create a healthy coffee alternative that was low in calories, zero sugar and also made with organic ingredients. Within 5 yrs, the company is now…
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Behind Warby Parker’s Success: 6 Branding Strategies
Every week we will take a deep dive into a business and share with you some of their marketing & business strategies that helped these businesses scale. In Episode 13, we dissect into Warby Parker’s business & marketing strategy – Warby Parker turned a non-sexy product, into a fashionable product...
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ABOUT THIS SHOW
Every week, Sean Azari & Matt Skopak will share some successful marketing & business tactics that were implemented by other brands.
HOSTED BY
SEAN AZARI, MATTHEW SKOPAK
CATEGORIES
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