EPISODE · Sep 17, 2020 · 40 MIN

60/20: A Tale of Two Campaigns

from JFK35 - A podcast by the JFK Library Foundation · host JFK Library Foundation

What would it take to win the White House in 1960? For the Kennedy campaign, it started with building a trusted team, and a readiness to try new campaign strategies and tactics. In this episode, we'll look at how Kennedy and Nixon's campaign decisions helped make or break the election, and how some of those innovative strategies would influence modern campaigns through today.

Episode metadata supplied by the publisher feed · Published Sep 17, 2020

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60/20: A Tale of Two Campaigns

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