EPISODE · Sep 24, 2021 · 34 MIN
#60 How to build referral teams that work with Simon Severino, Co-Founder of Strategy Sprints
from Europe's B2B SaaS Sales Podcast · host Unique x SalesPlaybook
“We will help you to double your revenue in 90 days” sounds a lot like clickbait. Having Simon Severino from Strategysprints on the podcast was however a true pleasure as he shares our mindset of “playing long-term games with long-term people”. Here are 3 things we learnt from the conversation with him: 1. Referral Teams require mutual commitment: He built a JVC - a Joint Venture Club to institutionalise who does what in what rhythm to make sure things actually happen and make referrals (more) predictable. 2. Lifetime Referral Fees: He embraces a 20% lifetime referral fee - which investors typically hate - with a pure-play mindset of "making a bigger cake" and building trusted, long-term partnerships and even friendships. 3. Move "2 levels above fulfilment": A founder needs to work more ON the business than IN the business and remove herself from operations.
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#60 How to build referral teams that work with Simon Severino, Co-Founder of Strategy Sprints
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