60 // Jasper on Thinking big

What you will learn: // Why am I passionate about this topic? // What are some experiences that have helped me to think bigger? // 10 tips & trick for thinking bigger Key highlights: // 1:18 - 3:52 Why am I passionate about this topic? // 4:05 - 21:47 10 tips & trick for thinking bigger About: My journey into embracing thinking big is a topic that holds a special place in my heart. It all began at McKinsey 10 years ago, where I engaged in a project with THNK (The Amsterdam School of Creative Leadership). At THNK I attended a session on “Thinking big” by Bas Verhart and Menno van Dijk. An example of how I applied this: During the challenging times of COVID-19 in the Netherlands, we initiated the "Thank You Caretakers" campaign, allowing people to express gratitude to 100,000 healthcare workers. The goal was to showcase these messages on live screens in hospitals. Through thinking big, we successfully collaborated with the advertising agency IRIS, incorporating billboards and television commercials. Here are my tips that have helped me think bigger: 1) Sometimes, accomplishing bigger things is surprisingly easier. 2) Media outlets are more receptive when you present a grand plan. 3) Understand that everything you see was once invented by someone. This realization can profoundly shift your perspective on life. 4) Ask yourself, "What can I achieve in 6 months that I thought would take 10 years?" 5) Never assume someone is too busy to make time for you. 6) When reaching out to someone, opt for an informal message rather than a formal one. 7) There is an abundance of resources and funding in the world. 8) Identify the dream that truly intimidates you, and lean into it. 9) Add a zero to your goals – dare to think ten times bigger. 10) Reflect on where you set your limits and understand their origin. Bonus: Be selective regarding what type of thoughts you believe. Resources: // The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich // The Magic of Thinking Big by David J. Schwarts // 5 Lifelong lessons from The Magic of Thinking Big by David Schwartz