60. The 4 Content Themes Guiding My Message, Writing Discipline, and Instagram Growth episode artwork

EPISODE · Mar 19, 2026 · 29 MIN

60. The 4 Content Themes Guiding My Message, Writing Discipline, and Instagram Growth

from Voice Memos from Dusty · host Dusty Hegge

I realized recently that I’ve been neglecting my own writing discipline, and it’s affecting more than just my creativity.Lately, I realized I haven’t been protecting my own writing discipline the way I encourage my clients to. In this episode, I’m sharing the shift I’m making and the four content themes I’m building my work around moving forward: Theology of Calling, Sustainable Structure, Stewarding Influence, and For Fun’s Sake.If you’re creating content, building an online business, and trying to steward your work faithfully without burning out or losing the joy of it, I hope this framework helps you think through your own message.Dusty's Website: https://dustyhegge.comDusty on Instagram: https://instagram.com/dustyheggeJoin the Percolator Waitlist: https://dustyhegge.com/percolatorFree Action Planner: https://dustyhegge.com/action-plannerchapters00:00 Dusty's Personal Reflection on Content Struggles00:52 The Percolator Program and Its Impact01:44 Women in Transition and Business Growth02:33 Practicing Writing and Protecting Creative Time03:25 Content as a Reflection of Faith and Message04:39 Website Platforms and Tech Stack Tips06:19 The Four Core Content Themes08:01 The Theology of Calling: Big Dreams, Success, and Faith15:57 Sustainable Structure and Capacity Building18:29 Stewarding Influence and Leadership Development22:07 Prioritizing Fun as Worship and Joy25:54 Using Content Themes as Boundaries and Focus28:24 Accountability and Next Steps for Content StrategyGet Your Free Action Planner: The free work planner uniquely designed for the inconsistent coach, author, or leader who’s ready to take persistent action. HERE

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I realized recently that I’ve been neglecting my own writing discipline, and it’s affecting more than just my creativity. Lately, I realized I haven’t been protecting my own writing discipline the way I encourage my clients to. In this episode, I’m sharing the shift I’m making and the four content themes I’m building my work around moving forward: Theology of Calling, Sustainable Structure, Stewarding Influence, and For Fun’s Sake. If you’re creating content, building an online business, and ...

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60. The 4 Content Themes Guiding My Message, Writing Discipline, and Instagram Growth

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