60 Unfiltered Minutes With Texas Tech Football Coach Joey McGuire

I traveled to Lubbock, Texas and sat down with Joey McGuire for a real behind-the-scenes look at how he’s building Texas Tech from the ground up, and it goes way deeper than just football. From grinding 20 years in high school football to completely reshaping a Power 5 program, McGuire breaks down the exact culture, leadership, and systems he’s using to win in the modern NIL era. He opens up about the adversity that nearly broke his second season, the leadership mistakes that forced him to rethink everything, and the blueprint he’s using to take Tech to a national championship level. If you want to understand what it really takes to build a program today from roster construction to culture to quarterback evaluation this is one of the most honest and insightful conversations you’ll hear. USAT: This tour is powered by USAT, providing the stable domestic foundation for the digital economy. The benchmark for stablecoins, USAT is cutting out the middleman and putting control back in your hands. It’s built on one core belief: your money should be yours. Pure freedom. Learn more: ⁠https://USAT.io⁠ TravisMathew: TravisMathew is the official clothing presenting partner of the Next Up All-American Tour. Elevated comfort, premium style, and my go-to gear all tour long. Shop here: ⁠https://travismathew.com⁠ PrizePicks: PrizePicks is a presenting partner of Adam Breneman and the easiest way to get action on sports. Pick players, build your lineup, and win. Download PrizePicks and get $50 in bonus lineups when you play your first $5 using code NEXTUP: ⁠https://link.prizepicks.com/LME0/NEXTUP⁠ ⸻ Want content like this for your brand? My agency, Arvelo Media, produces all of my content and can do the same for you. We make you matter. Packages start at $4,400/month. Schedule a call today: ⁠https://calendar.app.google/TNGqXFHEU...⁠ For sponsorships or business inquiries with Next Up or Adam Breneman, contact: [email protected] ⸻ FOLLOW NEXT UP: Instagram: ⁠https://shorturl.at/d9IdQ⁠ X: ⁠https://x.com/NextUpWithAdam⁠ TikTok: ⁠https://shorturl.at/qasuc⁠ Spotify: ⁠https://shorturl.at/5ZdaK⁠ Apple Podcasts: ⁠https://shorturl.at/mW49D⁠ ⸻ About Next Up: On Next Up, Adam Breneman sits down with the most influential names in the game and brings their stories directly to fans, unfiltered and real. Next Up is a Breneman Media Group show featuring candid conversations with the people shaping college sports, including head coaches, athletes, athletic directors, commissioners, entrepreneurs, media personalities, agents, and executives driving the business forward. Adam Breneman is a former 3x All-American at Penn State, sports media entrepreneur, and one of the fastest-growing voices in college football. Breneman Media Group is a leading multi-platform media company covering football, business, and the evolving world of college sports.