#60 Why Law Firms Finally Embrace Personality Training

In this episode of Lawyers Who Learn, David Schnurman, CEO of Lawline, reconnects with Rob Toomey, co-founder of TypeCoach, for a wide-ranging conversation that begins with their shared experience meeting while living in Barcelona and evolves into a deep dive on personality types, AI, and the future of interpersonal competence in legal practice. Rob shares insights from his journey from BigLaw attorney to building a 20-year-old business that revolutionizes how teams understand and interact with each other. Unlike traditional Myers-Briggs assessments that leave people wondering what to do with their four-letter code, TypeCoach creates practical "instruction manuals" for working with colleagues based on personality combinations. Their platform provides specific, actionable advice like "how to give feedback to Sarah" or "how to influence Mark" without requiring users to master complex personality theory. The conversation explores how AI is reshaping the skills that matter most in legal practice. As technical competencies become baseline expectations accessible to everyone, Rob argues that "interpersonal competence" becomes the new differentiator. He discusses TypeCoach's integration of AI through their "Ask Rob" avatar feature, which provides personalized coaching advice in real-time using their proprietary content library. Rob explains why law firms initially resisted personality-based training 20 years ago but are now embracing it as they adopt more sophisticated business models. The discussion covers practical applications like helping teams navigate stress and change management, understanding client personalities, and why certain personality types thrive during disruption while others struggle. This episode offers valuable insights for legal professionals looking to enhance their interpersonal effectiveness in an AI-driven world.